Graphic Design Process

Graphic Design Brief

So, you have decided you need a new website. You have done your research and picked a web developer. Now it’s time to design it. No matter whether it is a brand-new website or a re-design, there are certain aspects that your graphic designer will want to discuss with you before the project starts. All […]

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image businesswoman hands holding sign with message we love customers

Better Customer Relations = Better Bottom Line Profits

Did you know an increase of 5% in customer retention can give a jump up in profits of 25%. We live our lives in a faster than ever before environment, and having thick skin has become an everyday wear, rather than being reserved for special occasions. Our new battlefront ensemble has raised our expectations of […]

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Facebook on laptop

Explained – The Facebook Pixel

A pixel, it doesn’t sound like a social media term does it? A pixel is what an image is made up of right? Technically, yes, but in terms of Facebook advertising it is a very important element – read on and I will explain it all in plain English… What is the Facebook Pixel? In […]

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Business strategy around a table using computer & paper

Machine Learning in PPC: What it can do for you?

Each and every day, we as humans interact with a wide variety of technologies. From the phone in our pocket to watch on your wrist, technology is an ever-increasing part of modern life for each one of us. In many ways, technology is limiting the need for human interaction, with self service checkouts now commonplace […]

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tools for ecommerce

Clever Tools for Online Retail Websites

Insight and interpretation has long been at the very core of retail excellence. Understanding your customer, identifying their needs, behaviours, challenges and obstacles and ensuring your retail store can effectively cater for these individuals has set many a retail outlet apart from it’s competitors. The same criteria for success hold true for online retail. The […]

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Social Media

Using Hashtags on Social Media

hashtag: n. A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford English Dictionary In the world of social media, the hashtag is likely the most popular means of categorising content on social media. It makes your own […]

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New Ecommerce Website

How to Access Funding for your E-Commerce Website?

I think it’s fair to say that all business sectors benefit from having a quality responsive website. Within each sector the business may range from a start-up right through to a longstanding multi-national. As such, there are a wide range of opportunities to access funding, each designed to be suitable to the age and status […]

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Help Me Read Your Website

A guide to helping your visitors to read the important bits on your webpage. There’s no easy way to say this so I’m just going to come out with it…. Your visitors don’t even bother to read the text on your webpage…….they just about manage to scan it. They scan over all your carefully thought […]

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A Retailers guide to Organic Social Posting

What should I post on social media? This is the recurring question asked time and time again to our digital marketing team. Your social media platform should represent your business both professionally and personally. Many businesses forget the “social” part of social media and constantly advertise products. When promoting your business, focus on the solution […]

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