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Category management, for the uninitiated is the organisation of your products into groups and more importantly is method of presentation of those groups to potential customers. When making those groupings you have to consider several issues. For example: 1 – Physical limitations. How many menu items can fit on the page without it looking like Wikipedia? […]
Read more...New Shopping habits, more selection and a rapid increase in the use of mobile devices mean that the way in which consumers shop is changing, so we must change too. It is no big secret that more and more people are shopping and buying online. Growth in the use of mobile devices, an increase in […]
Read more...The importance of keeping a personal touch, packaging your goods well and, most importantly, of choosing a good delivery service to complete the online buying experience. Selling online is as much about personal service and good customer relations as face-to-face shopping. If not more so. The friendly welcome of a bricks and mortar shopping experience […]
Read more...Shopping carts that the buyer wishes they had abandoned. It should not be surprising that online impulse buying has increased during the pandemic and subsequent lockdowns, but the extent of that increase is quite surprising. One survey shows that impulse spending is up by 18 to 20% on pre- COVID-19 figures. One in five shoppers […]
Read more...Social behaviours have changed significantly since the first time we heard that Corona was something much more sinister than a Mexican beer. Way back in a different time that was only few months ago, we thought all meetings were up front, personal and judged on that one firm grip handshake. Now, we chat on Zoom, […]
Read more...In the last decade we saw the rise of Irish Retail Pharmacies as major eCommerce players. Focusing on Fragrance, Skincare & Makeup they capitalised on an explosion in online interest. However, for local community centred pharmacies that had neither the range of product nor the price competitiveness required this tide did not provide the same […]
Read more...In bricks and mortar retail, all business owners have to deal with the problem of shrinkage, which is their accountant’s polite phrase for loss of stock due to shoplifting. The new generation of ecommerce operators can rest easy knowing that Shrinkage is not a significant issue for them, however there are other dangers. Namely Credit […]
Read more...Many things changed for us over the past few months with the arrival of the dreaded pandemic. We learnt to make banana bread and admire nature as we sat patiently through lockdowns and downtimes. We learnt the difference between social distancing and physical distancing and Zoom, WhatsApp and Facetiming brought family and friends virtually closer. […]
Read more...Updated October 2019 – Read the Retailers Guide to Ecommerce 2019 Today! Insight and interpretation has long been at the very core of retail excellence. Understanding your customer, identifying their needs, behaviours, challenges and obstacles and ensuring your retail store can effectively cater for these individuals has set many a retail outlet apart from it’s […]
Read more...I think it’s fair to say that all business sectors benefit from having a quality responsive website. Within each sector the business may range from a start-up right through to a longstanding multi-national. As such, there are a wide range of opportunities to access funding, each designed to be suitable to the age and status […]
Read more...One of the major fear factors for real world retailers, when they are stepping into ecommerce, is the challenge of managing stock. If most retailers are honest they will confess that their real-world stock management is patchy and are terrified at the thought of selling something they don’t have in stock. This is one of […]
Read more...90% of all e-commerce business start-up’s fail! (Patel, 2016) Every week I meet or take calls from business owners who all have one thing in common. They have tried launching an E-commerce website and failed, most of them don’t know why? The top 3 reasons e-commerce businesses fail! 1. They haven’t developed a manageable strategy […]
Read more...Do you know the running cost of your ecommerce website? I have written before about what to spend on a website but in this blog I want to focus on how to breakdown the running costs of a website. A key part of our sales process at Dmac is an assessment of the resources a […]
Read more...Want to make your website secure but not really sure how to go about it? This blog will help you answer some of your questions regarding your websites security. Why do I need a SSL certificate? Typically, information sent between a browser and a web server is sent as plain text, which can leave you […]
Read more...How many times have you found yourself getting irritated while trying to complete a process online? Booking flights, hotels, buying a product? Well if you struggle to complete a task on a website the good news is you are not to blame. Jakob Nielsen, arguably the first and definitely the leading expert on website […]
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