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You need to review your passwords now. Many of us are lazy about our passwords. We are lazy, we are complacent and we are highly likely to be hacked. This does not mean that some spotty faced genius teenager wearing an ‘anonymous’ mask is hiding in a dimly lit cellar, spending all his days cracking […]
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When it comes to making purchases online, many business owners mistakenly believe that their customers purchase choices are sporadic and random. In fact, before making a purchase online, customers undergo a multi-step process that reaffirms their decision and helps convince them that they have made the correct choice. This multistage process is most commonly […]
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This week, the Irish company, Dairygold closed the doors on their creamery in Dunmanway, West Cork. Locals bemoaned the loss of their treasured shop, which many had used all their lives. Donal Hurley, a farmer, said that the Company had cited online shopping and farmers ordering supplies over the internet, as a reason for the […]
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One of the major fear factors for real world retailers, when they are stepping into ecommerce, is the challenge of managing stock. If most retailers are honest they will confess that their real-world stock management is patchy and are terrified at the thought of selling something they don’t have in stock. This is one of […]
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90% of all e-commerce business start-up’s fail! (Patel, 2016) Every week I meet or take calls from business owners who all have one thing in common. They have tried launching an E-commerce website and failed, most of them don’t know why? The top 3 reasons e-commerce businesses fail! 1. They haven’t developed a manageable strategy […]
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If you are a wholesaler, manufacturers or distributor you have watched the growing global ecommerce trend with a mix of both fear and longing. The idea that you can reach end users for your product is attractive. However most realise that this puts a strain between you and your trade customers. Why should they buy […]
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The best thing about an Irish Christmas is that special ‘down time’ after the Big Day. Those easy days when all the hype is over and the turkey bones are picked clean. Unlike most of mainland Europe and our crazy American cousins, we don’t rush out to the Boxing Day Sales or hurry immediately to […]
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If your understanding of marketing attribution is cloudy, don’t worry you are far from alone. Many digital marketers & traditional marketers feel at sea when it comes to attribution models. In this article we throw you a life ring and help you find your feet when it comes to marketing attribution. Attribution as a whole […]
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In the digital world there is way too much of industry terminology and acronyms that are confusing and perplexing to us normal folk. In a business that bandies about insider jargon from conversion rates to latent semantic indexing, it is comforting to find something which does exactly what it says on the tin. […]
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An inviting, well designed, website with easy functionality is a must for all car salesmen/motor dealers in these digital times when the go-to instinct of all shrewd millennials is to reach for the smartphone before every purchase. Everything from a simple falafel sandwich to a high end Hybrid car is accessed and assessed online […]
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