Google Shopping – What is it?

eCommerce Marketing, eCommerce Retailing, Google Adwords, Google Shopping, Search Engine Marketing on April 20, 2018 by Craig Adams.

Over the past number of years, Irish Internet users will have noticed distinct changes in the layout and content showcased on Google Search Results Pages. From news articles to integrated maps, search results pages in 2018 are a far cry from their early 00’s predecessors. The latest addition to the search results pages in Ireland […]

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{Video} Why Website Content Is So Important

By Craig Adams

Content Writers, Content Writing, Website Content, Writing Web Content on April 18, 2018 by Craig Adams.

We often tell our clients that the key to succeeding online comes down to great content. In this video, Dave McEvoy explores why content is so important and why unique content feeds Google’s true objective – to provide a variety of credible sources of information about a topic, product or service. If your considering copying […]

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Branded Adwords Campaigns – Why Your Website Needs One!

By Craig Adams

March 23, 2018

Digital Marketing, Digital News, Online Marketing.

It seems not a week goes by that we don’t field a call from a worried client who has realised that a competitor is trumping them in search results. While most of these calls tend to relate to organic or free traffic on websites, there is a growing number of our valued Dmac customers reporting their […]

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Don’t lose that one special .ie domain name

By Stella Carroll

March 22, 2018

Digital Marketing, Digital News.

How the changes to the sale of .ie domain names can be good or bad for your Irish business. The changes to the way a .ie domain name is acquired have changed. It is good news for some, but it could mean that you lose an opportunity to purchase that vital, identifiably Irish domain name […]

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Keeping your business ahead of the Digital Curve

By Craig Adams

GDPR, Mobile Websites, Social Media Marketing, SSL Certificates, Website Security, Website Speed on January 25, 2018 by Craig Adams.

In today’s fast paced online environment the goalposts are always moving. Just when you, as a business owner, sit down to consume your much deserved piece of the online pie, a single algorithm update and causes your website to plummet down the organic rankings. And with it, goes all your hard work. That’s why […]

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3 Important things your small business needs to know about GDPR

By Dave McEvoy

January 16, 2018

Web Design, Website Security.

There is a growing buzz in the business community about the upcoming General Data Protection Regulation (GDPR) and what it will mean for small business. In this blog we are boiling things down to basic principals. We are not going to cover every single aspect of GDPR, but we will give you a breakdown […]

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SSL Certificate –Why your website needs one

By Claire Mc Guinn

August 31, 2017

Digital News, eCommerce, Website Security.

Want to make your website secure but not really sure how to go about it? This blog will help you answer some of your questions regarding your websites security. Why do I need a SSL certificate? Typically, information sent between a browser and a web server is sent as plain text, which can leave you […]

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How can SEO help improve your business?

By Claire Mc Guinn

July 18, 2017

Digital Marketing, Online Marketing.

What is SEO? SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine results—the unpaid or “organic” results. The majority of web traffic is driven by the major commercial search engines such as Google (80% of users), Bing (9.5%) and Yahoo (8.5%). These provide search results, where web […]

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Why investing in content is worth the hassle

By Dave McEvoy

June 27, 2017

Digital Marketing, Online Marketing.

I cannot count the number of times I have had to tell a customer that there is no such thing as a silver bullet for getting great results on Google. It is something that takes continuous time and effort and you have to focus on multiple tactics to have a successful strategy and for […]

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Is your website like a grumpy salesperson?

By Dave McEvoy

Jakob Neilsen, Usability, User Experience, User Interface, UX on May 13, 2017 by Dave McEvoy.

How many times have you found yourself getting irritated while trying to complete a process online? Booking flights, hotels, buying a product? Well if you struggle to complete a task on a website the good news is you are not to blame. Jakob Nielsen, arguably the first and definitely the leading expert on website […]

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