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The importance of keeping a personal touch, packaging your goods well and, most importantly, of choosing a good delivery service to complete the online buying experience. Selling online is as much about personal service and good customer relations as face-to-face shopping. If not more so. The friendly welcome of a bricks and mortar shopping experience […]
Read more...Spring is sprung, De grass is riz; I wonder where de boidies is? Ok so maybe we are a bit premature to be singing of spring but if you are working in the Horticulture or Agri sectors you are deep in spring prep. Even with the lock down and ongoing uncertainty, there are many garden centres or […]
Read more...Shopping carts that the buyer wishes they had abandoned. It should not be surprising that online impulse buying has increased during the pandemic and subsequent lockdowns, but the extent of that increase is quite surprising. One survey shows that impulse spending is up by 18 to 20% on pre- COVID-19 figures. One in five shoppers […]
Read more...When we consider the comparatively dizzying heights that some retailers enjoyed in December, the cold onslaught of January can feel like a wasteland in terms of sales. There is not optimism in retail for January, particularly with the public health pressure factored in. Yes, it is bleak and when it comes to online ad spend […]
Read more...Keep in touch with Online games and more, whether together or apart this Christmas Its been a weird year. But we have heard enough about all that. Its Christmas and its time to have fun and make memories with families and friends. Sure, we are all tired of Zoom calls and WhatsApp conversations that lag […]
Read more...Love it or loath it, working remotely is a real fact of life for many Irish employees. At Dmac Media, we look at the joys and the miseries that remote working has brought to our own staff and take a look at the practical aspects of continued working from home, the tax breaks, the isolation […]
Read more...It’s been a little more than a month since the much publicised GPDR Compliance deadline has passed. This latest development in the world of compliance has had its fair share of ups and downs for businesses with a vested interest in the online environment. If this is the first time, you’re hearing about the Irish […]
Read more...If you run an online shop you use a payment processor to handle credit card transactions. Companies like Stripe, Global Payments or Sage Pay are popular options but there are many more in the market. Regardless of which provider you use, you will (or should) have been receiving updates from them with regard to changes […]
Read more...Social behaviours have changed significantly since the first time we heard that Corona was something much more sinister than a Mexican beer. Way back in a different time that was only few months ago, we thought all meetings were up front, personal and judged on that one firm grip handshake. Now, we chat on Zoom, […]
Read more...Nothing personal, it is just business! Said no business owner ever! If you have the misfortune to suffer from self-employment then you know too well what a load of nonsense that statement is. Your business is utterly personal at every level. You have poured your heart into every aspect and spend every available hour driving […]
Read more...In what can only be described as a rollercoaster year, 2020 looks set to end with a flourish for eCommerce equipped businesses. The recently announced move to level 5 restrictions across the Republic of Ireland will amplify the current flurry of online shopping among Irish Consumers. In recent years, our digital marketing team have been […]
Read more...In a break from the norm, in today’s blog we take a look at some of the cool titbits and features on Google that you might not be aware of. Google is notorious for marking special occasions and key dates from history in search results by adding special features to such information. Typically known as […]
Read more...In the last decade we saw the rise of Irish Retail Pharmacies as major eCommerce players. Focusing on Fragrance, Skincare & Makeup they capitalised on an explosion in online interest. However, for local community centred pharmacies that had neither the range of product nor the price competitiveness required this tide did not provide the same […]
Read more...By now most business out there will have realised the extraordinary power of social media marketing. Whether you are sharing the latest addition to your product range, that incredible piece of news from one of your staff or that “simply to die for” deal that your customers will love, social media has a role to […]
Read more...In bricks and mortar retail, all business owners have to deal with the problem of shrinkage, which is their accountant’s polite phrase for loss of stock due to shoplifting. The new generation of ecommerce operators can rest easy knowing that Shrinkage is not a significant issue for them, however there are other dangers. Namely Credit […]
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