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If you are a wholesaler, manufacturers or distributor you have watched the growing global ecommerce trend with a mix of both fear and longing. The idea that you can reach end users for your product is attractive. However most realise that this puts a strain between you and your trade customers. Why should they buy […]
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The best thing about an Irish Christmas is that special ‘down time’ after the Big Day. Those easy days when all the hype is over and the turkey bones are picked clean. Unlike most of mainland Europe and our crazy American cousins, we don’t rush out to the Boxing Day Sales or hurry immediately to […]
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If your understanding of marketing attribution is cloudy, don’t worry you are far from alone. Many digital marketers & traditional marketers feel at sea when it comes to attribution models. In this article we throw you a life ring and help you find your feet when it comes to marketing attribution. Attribution as a whole […]
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In the digital world there is way too much of industry terminology and acronyms that are confusing and perplexing to us normal folk. In a business that bandies about insider jargon from conversion rates to latent semantic indexing, it is comforting to find something which does exactly what it says on the tin. […]
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An inviting, well designed, website with easy functionality is a must for all car salesmen/motor dealers in these digital times when the go-to instinct of all shrewd millennials is to reach for the smartphone before every purchase. Everything from a simple falafel sandwich to a high end Hybrid car is accessed and assessed online […]
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Ever heard of cyber squatting? In this month’s video installment, Dave McEvoy explores the lucrative world of cyber squatting, which can and has proved costly for many small business in Ireland. Cyber Squatting is the term given to the purchasing of a domain name with the sole purpose of reselling it to an individual or […]
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Google now looks at your ‘mobile first’ when deciding your website ranking. One of the key ways to improve your ranking is to improve your page load speed. When improving the load speed of any webpage the first thing to do is Optimise your Images. Images are the main culprits for slowing down a web […]
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According to research carried out by RBR Online Card payments increased by 28% in 2016 and is set to increase by 100% by 2022 More on that here: https://www.rbrlondon.com/wp-content/uploads/2018/02/GC22_Press_Release_280218.pdf Traditionally online payment was only considered by ecommerce operators, but more and more business owners are providing simple online payment options for their customers. Customers […]
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Social media: For some it’s their favourite past time, for others it is the bane of their life. Love it or hate it, there is no denying it plays a massive part in all of our daily lives– so if you haven’t already, it really is time to embrace it, especially from a business point […]
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Being the number one web analysis platform, Google Analytics offers incredible insight into how websites perform and how users are interacting with said website. With a whole host of data available to website managers, it can sometimes be difficult to decide what metrics are most important. Turning to Google for suggestions, most self-help articles […]
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