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In the digital world there is way too much of industry terminology and acronyms that are confusing and perplexing to us normal folk. In a business that bandies about insider jargon from conversion rates to latent semantic indexing, it is comforting to find something which does exactly what it says on the tin. […]
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An inviting, well designed, website with easy functionality is a must for all car salesmen/motor dealers in these digital times when the go-to instinct of all shrewd millennials is to reach for the smartphone before every purchase. Everything from a simple falafel sandwich to a high end Hybrid car is accessed and assessed online […]
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Ever heard of cyber squatting? In this month’s video installment, Dave McEvoy explores the lucrative world of cyber squatting, which can and has proved costly for many small business in Ireland. Cyber Squatting is the term given to the purchasing of a domain name with the sole purpose of reselling it to an individual or […]
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Google now looks at your ‘mobile first’ when deciding your website ranking. One of the key ways to improve your ranking is to improve your page load speed. When improving the load speed of any webpage the first thing to do is Optimise your Images. Images are the main culprits for slowing down a web […]
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According to research carried out by RBR Online Card payments increased by 28% in 2016 and is set to increase by 100% by 2022 More on that here: https://www.rbrlondon.com/wp-content/uploads/2018/02/GC22_Press_Release_280218.pdf Traditionally online payment was only considered by ecommerce operators, but more and more business owners are providing simple online payment options for their customers. Customers […]
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Social media: For some it’s their favourite past time, for others it is the bane of their life. Love it or hate it, there is no denying it plays a massive part in all of our daily lives– so if you haven’t already, it really is time to embrace it, especially from a business point […]
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Being the number one web analysis platform, Google Analytics offers incredible insight into how websites perform and how users are interacting with said website. With a whole host of data available to website managers, it can sometimes be difficult to decide what metrics are most important. Turning to Google for suggestions, most self-help articles […]
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On the 25th May 2018 the GDPR regulations (General Data Protection Regulations) became law across Europe and many companies worked hard to become compliant. One of the focus areas under GDPR was Email Marketing and how the email addresses were collected. Many lists had been compiled over time or in some cases emails lists were […]
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Do you know the running cost of your ecommerce website? I have written before about what to spend on a website but in this blog I want to focus on how to breakdown the running costs of a website. A key part of our sales process at Dmac is an assessment of the resources a […]
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The digital landscape of car dealerships has changed massively in the past ten years. Your car showroom is now online, laptops, phones and tablets are now the first port of call for the new & used car buyer. The online marketplace is becoming increasingly competitive as car dealers are constantly upping their game to […]
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