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When you decide to invest in website design and development for your business, it’s important to also consider the annual costs that come with running and maintaining the website. Our guide to those annual costs will give you a better idea of what exactly you are paying for and how it contributes to your website […]
Read more...Directed and Targeted advertising, how it works and why it’s not creepy. Have you ever opened up your social media accounts or went to search something on the internet, only to be stopped in your tracks by the advertisements directed at you? It seems that someone has been reading your mind. Has someone been listening […]
Read more...The first half of 2021 saw a record number of new .ie domain registrations with the number totalling 33,815, according to the latest .IE Domain Profile Report 2021. By the end of June this year, the total number of .ie domains registered had reached 324,074, which equates to a 9.6% increase year-on-year. This trend is […]
Read more...An SSL cert is essential It doesn’t matter whether you are buying or selling over the internet, you absolutely need to see that tiny padlock to the left of the address bar to reassure and make certain that your private details, and those of your customers, are kept as safe as possible. The SSL cert […]
Read more...Distributed Denial of Service attacks (DDoS)or Ransom-Based Distributed Denial of Service attacks. (RDDoS) are on the increase and are becoming more aggressive and threatening in their nature. What exactly is a DDoS and a RDDoS and what can we do if we become the target of an attack? Cyber-attacks are on the increase, are […]
Read more...For the first time Google has decided to illustrate and show us exactly what different types of organic website traffic drops look like. Daniel Waisberg, a Search Advocate at Google, provided a detailed illustration showcasing the various types of organic search traffic drops, how to identify them in the performance reports in Google Search Console and […]
Read more...Many workers will be returning to their offices after a prolonged period of working from home. The transition back to the work environment may well present its own challenges. This does not just mean the move from slippers to high heels or from sloppy dressing gown to shirt and tie. Apparently, it takes about 21 […]
Read more...Cogs the Brain is a smart, clever up and coming company selling unique toys and games designed to challenge the mind in a fun way. From desk toys to brain teasers and family night fun packs, they have something to keep children of all ages happy. Their strategy of stocking hard to find and rare […]
Read more...As we emerge from the enforced quiet of the pandemic lockdowns and begin to live our ‘normal’ lives again, the world of retail shopping has opened and we can finally browse the shelves, in person, in a real-life brick and mortar shop. But shopping behaviour has changed over the past 18months. The 21/90 rule of […]
Read more...Facebook have really upped the stakes on the ecommerce platform these days. Not only can you add your products you can now customise how your Facebook shop looks and categorise your product for ease of shopping. A major benefit of having all your products on your Facebook shop is that you can tag your products […]
Read more...It seems not a day has gone by in the past 12 months that we haven’t conducted a page speed audit on behalf of our digital marketing clients. But what exactly is page speed and why is it so important in 2021. In a nutshell, Page Speed is the term used to refer to the […]
Read more...Rural Small and Medium businesses adapted faster and more efficiently to the digital changes that were needed to survive the Covid-19 effects on trade and employment. This is one of the key findings of a recent Vodafone report which surveyed 500 Irish SMEs operating in rural and urban areas and across a wide range of […]
Read more...You can have the most amazing website in the world, skilfully and stylishly designed with careful functionality and an ease on the eye but its all lost if no one is visiting it. As online business has become the only business available for many during the pandemic, traffic is the lifeblood of the website. There […]
Read more...Category management, for the uninitiated is the organisation of your products into groups and more importantly is method of presentation of those groups to potential customers. When making those groupings you have to consider several issues. For example: 1 – Physical limitations. How many menu items can fit on the page without it looking like Wikipedia? […]
Read more...Aggregated Event Measurement (AEM) allows Facebook to track Events for iOS 14 users, who opted out while respecting their privacy options. Essentially it means that advertisers are limited to tracking a maximum of 8 conversions per domain and ranking them in order of importance. This is the platforms attempt at minimising the fallout from the […]
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