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The online explosion over the past number of years has seen an incredible growth in the number of businesses actively engaging in online marketing. The digital environment is now part of your customer’s daily lives and as a result must become a core component of your advertising strategy. In doing so, your digital strategy must […]
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Do you have the perfect ‘Insta’? Instagram is the most visual of all the social media platforms. It is where people come to be inspired, to inspire and to discover new things that interest them. This includes products & services that you as a company may offer. But how can you keep a good balance […]
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What is Hootsuite? Hootsuite is a “Social Media Management System”, under the free version you can have 3 social media platforms and schedule up to 30 messages at any one time. It comes equipped with a dashboard for each platform also, so you can see a stream of information at once. Managing your businesses multiple […]
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So, you have decided you need a new website. You have done your research and picked a web developer. Now it’s time to design it. No matter whether it is a brand-new website or a re-design, there are certain aspects that your graphic designer will want to discuss with you before the project starts. All […]
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Did you know an increase of 5% in customer retention can give a jump up in profits of 25%. We live our lives in a faster than ever before environment, and having thick skin has become an everyday wear, rather than being reserved for special occasions. Our new battlefront ensemble has raised our expectations of […]
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A pixel, it doesn’t sound like a social media term does it? A pixel is what an image is made up of right? Technically, yes, but in terms of Facebook advertising it is a very important element – read on and I will explain it all in plain English… What is the Facebook Pixel? In […]
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Each and every day, we as humans interact with a wide variety of technologies. From the phone in our pocket to watch on your wrist, technology is an ever-increasing part of modern life for each one of us. In many ways, technology is limiting the need for human interaction, with self service checkouts now commonplace […]
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Facebook Events are a valuable & free way of promoting upcoming events for your business. The Facebook event will succeed or fail within its Facebook events page, take your time, set it up correctly and your event is bound to succeed. Alongside the event there needs to be a build of anticipation to the upcoming […]
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Insight and interpretation has long been at the very core of retail excellence. Understanding your customer, identifying their needs, behaviours, challenges and obstacles and ensuring your retail store can effectively cater for these individuals has set many a retail outlet apart from it’s competitors. The same criteria for success hold true for online retail. The […]
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hashtag: n. A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford English Dictionary In the world of social media, the hashtag is likely the most popular means of categorising content on social media. It makes your own […]
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