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Insight and interpretation has long been at the very core of retail excellence. Understanding your customer, identifying their needs, behaviours, challenges and obstacles and ensuring your retail store can effectively cater for these individuals has set many a retail outlet apart from it’s competitors. The same criteria for success hold true for online retail. The […]
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hashtag: n. A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford English Dictionary In the world of social media, the hashtag is likely the most popular means of categorising content on social media. It makes your own […]
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I think it’s fair to say that all business sectors benefit from having a quality responsive website. Within each sector the business may range from a start-up right through to a longstanding multi-national. As such, there are a wide range of opportunities to access funding, each designed to be suitable to the age and status […]
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What should I post on social media? This is the recurring question asked time and time again to our digital marketing team. Your social media platform should represent your business both professionally and personally. Many businesses forget the “social” part of social media and constantly advertise products. When promoting your business, focus on the solution […]
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I love quotes and this is one of my favourites as it’s really applicable to the team I work with and was exemplified at the conference: “None of us is as smart as all of us” (Blanchard, 2019) Working at Dmac Media for the last 9 years as an Account Manager I’ve learned a lot […]
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Frustrating technical problems with your computer, device, website or electronic equipment are an unavoidable facet of modern life. We have all been there! Tearing our hair out as technology fails and ultimately defeats us. Luckily, there is always the help-line or Tech Support Team to assist you, when you have reached the end of your […]
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The enticing option of leaving the city and making an online living in rural Ireland In modern Ireland, the cost of housing in the main urban centres is eye-wateringly expensive and simply paying for the roof over your head, cripples any hope of enjoying other activities such as eating, driving and enjoying a sneaky pint […]
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Write interesting and inspiring Subject Lines to get your email opened! If you want to get your emails opened by an important client or a new prospect? Then there are two things you must never do and three things that will increase your chances of getting your email opened. Two things you should never […]
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Does your website do what it should across all devices? Does it read easy on the eye with clever navigation and the minimum of resizing, panning, and scrolling? Is it responsive? A responsive website has been designed and optimised so that it looks its best on all devices, including mobile screens. It looks different, […]
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You need to review your passwords now. Many of us are lazy about our passwords. We are lazy, we are complacent and we are highly likely to be hacked. This does not mean that some spotty faced genius teenager wearing an ‘anonymous’ mask is hiding in a dimly lit cellar, spending all his days cracking […]
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