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It seems not day has gone by in the past 12 months that we haven’t conducted a page speed audit on behalf of our digital marketing clients. But what exactly is page speed and why is it so important in 2021. In a nutshell, Page Speed is the term used to refer to the time […]
Read more...Rural Small and Medium businesses adapted faster and more efficiently to the digital changes that were needed to survive the Covid-19 effects on trade and employment. This is one of the key findings of a recent Vodafone report which surveyed 500 Irish SMEs operating in rural and urban areas and across a wide range of […]
Read more...You can have the most amazing website in the world, skilfully and stylishly designed with careful functionality and an ease on the eye but its all lost if no one is visiting it. As online business has become the only business available for many during the pandemic, traffic is the lifeblood of the website. There […]
Read more...Category management, for the uninitiated is the organisation of your products into groups and more importantly is method of presentation of those groups to potential customers. When making those groupings you have to consider several issues. For example: 1 – Physical limitations. How many menu items can fit on the page without it looking like Wikipedia? […]
Read more...Aggregated Event Measurement (AEM) allows Facebook to track Events for iOS 14 users, who opted out while respecting their privacy options. Essentially it means that advertisers are limited to tracking a maximum of 8 conversions per domain and ranking them in order of importance. This is the platforms attempt at minimising the fallout from the […]
Read more...You may have heard of the recent changes from Facebook that now ask you to verify your domain with them, this was implemented to try to minimise the impact of Apples iOS 14 changes. This in short, will confirm to Facebook that your Business Manager account belongs to a real live business that you own. […]
Read more...New Shopping habits, more selection and a rapid increase in the use of mobile devices mean that the way in which consumers shop is changing, so we must change too. It is no big secret that more and more people are shopping and buying online. Growth in the use of mobile devices, an increase in […]
Read more...The future of content security and our responsibility in keeping it acceptable, clean and decent. When future generations read comments on news pages and social media sites, they will be forgiven for thinking that we were a pretty schizophrenic society with wild opinions ranging from out and out hate speech to schmalzy inspirational quotes. Free […]
Read more...The importance of keeping a personal touch, packaging your goods well and, most importantly, of choosing a good delivery service to complete the online buying experience. Selling online is as much about personal service and good customer relations as face-to-face shopping. If not more so. The friendly welcome of a bricks and mortar shopping experience […]
Read more...Spring is sprung, De grass is riz; I wonder where de boidies is? Ok so maybe we are a bit premature to be singing of spring but if you are working in the Horticulture or Agri sectors you are deep in spring prep. Even with the lock down and ongoing uncertainty, there are many garden centres or […]
Read more...Shopping carts that the buyer wishes they had abandoned. It should not be surprising that online impulse buying has increased during the pandemic and subsequent lockdowns, but the extent of that increase is quite surprising. One survey shows that impulse spending is up by 18 to 20% on pre- COVID-19 figures. One in five shoppers […]
Read more...When we consider the comparatively dizzying heights that some retailers enjoyed in December, the cold onslaught of January can feel like a wasteland in terms of sales. There is not optimism in retail for January, particularly with the public health pressure factored in. Yes, it is bleak and when it comes to online ad spend […]
Read more...Keep in touch with Online games and more, whether together or apart this Christmas Its been a weird year. But we have heard enough about all that. Its Christmas and its time to have fun and make memories with families and friends. Sure, we are all tired of Zoom calls and WhatsApp conversations that lag […]
Read more...Love it or loath it, working remotely is a real fact of life for many Irish employees. At Dmac Media, we look at the joys and the miseries that remote working has brought to our own staff and take a look at the practical aspects of continued working from home, the tax breaks, the isolation […]
Read more...It’s been a little more than a month since the much publicised GPDR Compliance deadline has passed. This latest development in the world of compliance has had its fair share of ups and downs for businesses with a vested interest in the online environment. If this is the first time, you’re hearing about the Irish […]
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