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As we emerge from the enforced quiet of the pandemic lockdowns and begin to live our ‘normal’ lives again, the world of retail shopping has opened and we can finally browse the shelves, in person, in a real-life brick and mortar shop. But shopping behaviour has changed over the past 18months. The 21/90 rule of […]
Read more...Rural Small and Medium businesses adapted faster and more efficiently to the digital changes that were needed to survive the Covid-19 effects on trade and employment. This is one of the key findings of a recent Vodafone report which surveyed 500 Irish SMEs operating in rural and urban areas and across a wide range of […]
Read more...New Shopping habits, more selection and a rapid increase in the use of mobile devices mean that the way in which consumers shop is changing, so we must change too. It is no big secret that more and more people are shopping and buying online. Growth in the use of mobile devices, an increase in […]
Read more...The future of content security and our responsibility in keeping it acceptable, clean and decent. When future generations read comments on news pages and social media sites, they will be forgiven for thinking that we were a pretty schizophrenic society with wild opinions ranging from out and out hate speech to schmalzy inspirational quotes. Free […]
Read more...Shopping carts that the buyer wishes they had abandoned. It should not be surprising that online impulse buying has increased during the pandemic and subsequent lockdowns, but the extent of that increase is quite surprising. One survey shows that impulse spending is up by 18 to 20% on pre- COVID-19 figures. One in five shoppers […]
Read more...When we consider the comparatively dizzying heights that some retailers enjoyed in December, the cold onslaught of January can feel like a wasteland in terms of sales. There is not optimism in retail for January, particularly with the public health pressure factored in. Yes, it is bleak and when it comes to online ad spend […]
Read more...Love it or loath it, working remotely is a real fact of life for many Irish employees. At Dmac Media, we look at the joys and the miseries that remote working has brought to our own staff and take a look at the practical aspects of continued working from home, the tax breaks, the isolation […]
Read more...It’s been a little more than a month since the much publicised GPDR Compliance deadline has passed. This latest development in the world of compliance has had its fair share of ups and downs for businesses with a vested interest in the online environment. If this is the first time, you’re hearing about the Irish […]
Read more...If you run an online shop you use a payment processor to handle credit card transactions. Companies like Stripe, Global Payments or Sage Pay are popular options but there are many more in the market. Regardless of which provider you use, you will (or should) have been receiving updates from them with regard to changes […]
Read more...Social behaviours have changed significantly since the first time we heard that Corona was something much more sinister than a Mexican beer. Way back in a different time that was only few months ago, we thought all meetings were up front, personal and judged on that one firm grip handshake. Now, we chat on Zoom, […]
Read more...In what can only be described as a rollercoaster year, 2020 looks set to end with a flourish for eCommerce equipped businesses. The recently announced move to level 5 restrictions across the Republic of Ireland will amplify the current flurry of online shopping among Irish Consumers. In recent years, our digital marketing team have been […]
Read more...In the last decade we saw the rise of Irish Retail Pharmacies as major eCommerce players. Focusing on Fragrance, Skincare & Makeup they capitalised on an explosion in online interest. However, for local community centred pharmacies that had neither the range of product nor the price competitiveness required this tide did not provide the same […]
Read more...In bricks and mortar retail, all business owners have to deal with the problem of shrinkage, which is their accountant’s polite phrase for loss of stock due to shoplifting. The new generation of ecommerce operators can rest easy knowing that Shrinkage is not a significant issue for them, however there are other dangers. Namely Credit […]
Read more...At last we are making the best use of the technology available and passing up on unnecessary travel, unnecessary face to face meetings and embracing the video chat as part of our daily working lives. Of course, Skyping people around the globe had been embraced decades ago and is part of the routine of many […]
Read more...In April 2020, the Irish Data Protection Commission released updated guidance on cookie compliance. Largely the release clarified the relationship between the General Data Protection Regulation (GDPR), the Electronic Privacy Directive (EPD) and Cookies. The most notable part of the IDPC statement was that Irish Business had 6 months to bring their sites into compliance […]
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