Social behaviours have changed significantly since the first
time we heard that Corona was something much more sinister than a Mexican
beer. Way back in a different time that
was only few months ago, we thought all meetings were up front, personal and
judged on that one firm grip handshake. Now, we chat on Zoom, ‘click and collect’
our chips and cut our own hair while nursing our sourdough starters. It has been a learning curve for many. Fast food has long been the main reason for
online/mobile phone buying, but this year has welcomed a whole new cohort to
the world of shopping online.
Online farming, from sileage to hoggets’ and maybe even
The move to online marts and bidding for livestock from the
comfort of the farmstead, was one of the biggest leaps of technology that faced
this sector. It was also one which they
absolutely embraced. Necessity is not
just the mother of invention but the mother and father of learning new skills
that your livelihood depends on. So,
farmers quickly learned to download apps, view cattle online and make their
bids virtually. Now, it is not unusual to see a farmer attending a live mart
and simultaneously bidding on an auction in a neighbouring County on his mobile
phone. There are rooky mistakes too. Think of the poor Sligo farmer who left
his tablet unattended to go to the bathroom and returned to find that his
toddler daughter had just won the bidding on a fine pair of heifers. A deal, which we understand, had to be
honoured, even after a plea to the Mart organisers. Click and collect in the livestock world, as
in all online shopping, needs to be approached with caution.
Farmers have been moving online for some time. Living rurally means that choice of product nearby may be few and far between, where a burgeoning Agri sales sector offer great prices and a wider variety of stock online and at the click of a mouse away. Dave McEvoy, Co. Director says,
‘We noted that Farmers have been early adopters to online shopping, and we wanted to investigate this further.” “Even before the recent Pandemic many farmers had moved online when it came to farm supplies, citing better value and choice. This trend appears to have been accelerated in the recent past. Our research affirms that those involved in the Agri-retail sector can expect more online business. These findings demonstrate the importance of a responsive sales websites as most purchases are made on a mobile phones and Irish Farmers are extremely comfortable making purchasing decisions online.”
The report identified that young and middle -aged farmers are very comfortable searching and purchasing online and not just as a result of the pandemic closures.
The Covid-19 pandemic saw a leap in business practises for
many pharmacies as they moved from a ‘face-to-face business’ business model to
a mix of online prescriptions and sales to booking vaccine appointments. Pharmacies have embraced
digital communication, probably because their customers have and as a direct
result of dealing with the more vulnerable members of society where social
distancing and isolation has forced new ways of thinking. Live chats now allow them to give advice and support to
those who are further afield or unable to travel. In a few short years we
will think nothing of joining a video call to seek advice from the experts on
everything from Smoking cessation and nail biting to that weird rash.
Pharmacies will see consultation rooms equipped with camera and screen as the
At Dmac Media we strive tirelessly to bring ecommerce websites with an ese of style and functionality to our existing clients and to the many businesses seeking to improve their online presence. There is no doubt that 2020 was a catalyst for the technophobes among us. In a world where even, two-year olds can buy cattle online, there really is no choice but to embrace the new digital normal.