Category Archives: Responsive Webdesign

All you need to know about responsive Web Design

Talking EPOS – How retailers overcome stock management issues on ecommerce websites

One of the major fear factors for real world retailers, when they are stepping into ecommerce, is the challenge of managing stock.  If most retailers are honest they will confess that their real-world stock management is patchy and are terrified at the thought of selling something they don’t have in stock.

This is one of the most common roadblocks we help retailers overcome and we have seen all sorts of solutions.  Here are my top 5 from the lowest cost and complexity to the highest.  They will give you some insight into the best way forward for you.


1. No stock management

Believe it or not a staggering number of retailers select this option.  They rely on there products being easy to source from suppliers to cover them.  If you have strong ties with suppliers, this can be a low-cost way to get started as your website does not need to carry out any stock checking, it is either available or not, black or white.


2. Basic Stock management

As retailers put more and more stock online and the order volumes start to increase it can be harder to keep customers product moving.  Alternatively, you might not have steady supply chain, and this means you need to operate a more flexible stock file.  The low budget option for this is to use a stock file update within your website.  Usually this consists of a CSV file upload option that lets you update product lines in bulk.  You need to be sure the uploader can handle complex product variants if you are using options like size, colour or type on your website.

This can be a blunt but effective instrument for manging stock but needs manual intervention on a regular basis to work well.

3. Epos feed – one way

Almost any Epos in operation today can create and send reports to servers.  With this option you can send an automatically generated stock file with stock volume and price for each product to the website.  The website will generally run an update check one to two times a day looking for a fresh file and update the website from there.

It is very much a one-way street with product data only going from the EPOS to the website and no return website order data. Your Epos provider may charge for enabling this solution but as it is relatively low tech it should not be to excessive.

4. Epos feed – Two way

Now we are really getting into automated stock.  This solution allows both the product feed from epos to web but also pulls down web order data from the website to the Epos.  This will give you a very high percentage of accuracy on your stock and pricing data and has the added benefit of not needing day to day management.  Two things to keep in mind;

  1. a) this is still not live stock as the website will only update on a fixed time schedule.
  2. b) unless your epos has all ready got web service functions in place, retrieving order data from the web may have large costs attached or may not be possible at all


5. Live-stock management (API)

This is usually the higher end of the available options but is worth a look if you have the budget.  More and more modern epos systems offer an API environment.  This lets your website developers used pre-set calls between website and epos to check stock volumes on the fly (when a user browsing your site for example) or mark stock as reserved at the point of order confirmation.  It is truly live stock management.  It requires a good Epos system and good stock management policies with staff involved but if you can afford it you have a much better satisfaction rating with customers and much lower refund rate.



To sum up there is more than one way to handle stock and if you are just getting started you can manage without for at least a while.  If you are trying to decide on a good epos, make sure you ask the vendor about the web service options available and get a feel for what they cost.

As always if this has left you with more questions than answers get in touch and we are happy to help…





Used Car Sales Web Designers

Selling Cars Online – The Digital Future


An inviting, well designed, website with easy functionality is a must for all car salesmen/motor dealers in these digital times when the go-to instinct of all shrewd millennials is to reach for the smartphone before every purchase. Everything from a simple falafel sandwich to a high end Hybrid car is accessed and assessed online prior to purchase.  Car buyers too, are increasingly researching, comparing and buying on the net.


The latest online research indicates that Millennials (defined as those young up and coming customers) are overwhelmingly open to buying cars online. Over a third of those who took part in a Trustpilot survey on the digital future of car buying, said they would research and purchase their new vehicle online.  It is no surprise that online research is already a feature in potential car purchases with over 71% of potential car- buyers doing online searches before they purchase (Consumer Association). But despite the online searching, there was still a reluctance for a full purchase online, and as consumer trends change, this too, will become a reality for many motor traders.


This change to a digital future for car sales, demonstrates the need for auto retailers to digitally transform and update their online presence. This includes improving the company website, improving your presence on third party websites and engaging on social media in a more meaningful way. The clever car dealer must start thinking that the internet is not just an extension of the car salesroom or the garage forecourt, it is the gateway to potential buyers.    Third-party sites are the now the most popular starting point for car shopping (used by 78% of potential car buyers). It is essential to have an impressive presence on sites like Carzone and Done Deal to attract the car browsing public.


The Society of Irish Motor Industry recommend that consumers research online in advance of buying a car and then go on to buy locally for the best deal.


We can’t emphasis enough the importance the importance of doing your research when buying a car particularly a second-hand car you need to be well informed as you are not the original owner.


They even offer their own website, www. as a good start for second hand purchases, as it displays cars from SIMI members, with car history checks already completed.  It is only one of many third party sites available for the buyer to peruse.  Check out which ones offer you, the trade the best deal and have the most traffic, and make sure you are visible, visited and updated regularly.


According to the Motor trade publication, Autotrader, 71% of car shoppers will spend a lot of time researching car prices online, before test driving. Just under two thirds of prospective car buyers will find the actual car they want listed for sale on motor trader websites.  Car buyers will also use online searches to compare different models and prices. They will seek the current value and expert reviews on cars and even use detailed video test drives prior to visiting a car show room. Finally they use the internet to locate a car dealer locally or to get dealer info and reviews.


Motor Traders need to embrace the digital age.



Trustpilot, the consumer review site has important message:    “For those seeking to appeal to Millennials, the message is clear – build a compelling digital experience that provides access to the buying and service experiences of others. By doing so you’ll appeal on their terms, as our research clearly shows this segment is ready to buy online. The winners in the industry will be those that embrace change and transformation.”


At Dmac Media, drawing on our years of experience in providing outstanding websites and digital marketing expertise to the motor industry, we put it in more simple terms.  The website of a successful motor trader needs to be sleek, classy with an ease of functionality. Your potential client will view it on a number of devices including smartphones.   The buyer wants to see featured cars with video, imagery and the increasingly popular 360 spins. They also expect access to finance applications and simple contact methods.  A car that lacks detail is a huge turnoff!  Not just for that car but for brand.


With projected new car sales for 2018 expected to be in the region of 125,000, and considering the vibrant trade in second hand vehicles, it is vital for the independent motor trader not to get left behind in the world of online car sales.  Social media, third party sites and your own amazing website are all part of keeping up with the online trends. Embrace the future and start forward thinking with a website revamp and a digital marketing strategy that will ultimately increase your footfall and sales.


More Useful Links

6 Top Social Media Tips for Car Dealers


25 Amazing Statistics on How Consumers Shop for Cars



New Website -

*** Go Live *** – New eCommerce Website

Philip Hannigan, is thrilled to unveil, his new, stylish and easy to use ecommerce website, to showcase his unique array of gift items Philip has over 50 years’ experience in the jewellery and gift business and his company is renowned for our quality products, excellent service & reliability. It is now super easy to browse the range of exclusive products and to complete purchases on line. The friendly and helpful sales team at are pleased to offer prompt assistance with any queries you may. Everything on the website is in stock and ready for immediate dispatch, so you can order with complete confidence and peace of mind. The site uses Realex payments for all financial transactions which are guaranteed secure.


This responsive eCommerce website showcase their wonderful range of stock elegantly, while offering secure payment portals. The crisp, clean graphic design exudes class, while its wishlist feature offers users the chance to shop and compare products readily.Of course, as with all Dmac Websites, is 100% mobile responsive, which is imperative in today’s on the go society.


For more information about the event it self visit



Succeeding Online isn’t easy!

Contacting a Dmac Media Account Manager can help drive your business online



Western Drama Festival New Website

*** Go Live *** – New Website for the Western Drama Festival

In recent weeks we had the pleasure of launching a brand new website for the Tubbercurry Western Drama Festival. The group were thrilled that their new look website which has just gone live ahead of the upcoming All Ireland Drama Finals running from April 21st to 29th in St. Brigids Hall Theatre, Tubbercurry. This is sure to be a marvellous event for South Sligo and a wonderful opportunity to showcase all that Tubbercurry has to offer. The event itself will culminate in the All Ireland Three Act Confined Finals.


With a host of drama enthusiasts expected to travel to the event from all across Ireland, the new look website for the Western Drama Festival has made it easier than ever before to communicate essential information for both participants and drama fans alike. Their new website also boasts a wide range of recommended activities, things to do and places to eat, as well as acknowledging the proud sponsors of the event. (Including some other Dmac Media Clients). Main Sponsors can be found here, while Night Sponsors can be seen here


The easy to use, Dmac Content Management System, has simplified website management making it easier than ever before to add, remove, and tailor a websites look and feel,  so that it never gets old. Having a 100% mobile responsive website was a key consideration for the group as visitors to the event will be browsing via their mobile phone primarily, and of course this comes as standard with a Dmac Content Management System.


For more information about the event itself visit


Succeeding Online isn’t easy!

Contacting a Dmac Media Account Manager can help drive your business online – Contact Us Today!

Dmac Media Digital Outlook for the coming year

Digital Trends in 2017 – Things to Consider

Over the past five years, online trading has changed massively, and it continues to change to this day. Some of the key changes gathering momentum include the way consumers search for goods and services, device preferences and the rise of mobile searches. In order to keep you and your business ahead of the digital curve, we recommend that you consider the following elements for your online focus this coming year.


*Content Marketing:

Content Marketing is set to play a vital role in the Irish online marketplace this year, as more and more companies harness the power of quality content. Identifying your target consumers and creating positive and engaging content that wows this audience is the key to driving quality in market traffic to your website. We highly recommend developing a content calendar and social media road map to aid businesses throughout the year and bolster efforts to gain a larger slice of the ‘online pie’.


Dmac Media’s Recommendation:
Put quality content at the top of your digital to-do list in 2017.


*Mobile First Indexing:

Mobile access is playing an ever increasing role for consumers, and search engines are now taking notice and action which you should be aware of if you want to attract traffic. This year, Google will launch its first ever mobile first index, whereby the search engine will rank your mobile content before your desktop content. In this regard, Google’s hand has been forced by the changing patterns of consumer search.  In fact, it is a direct result of the surprising statistic that over 50% of searches are occurring from a mobile device. Looking beyond 2017, Google have confirmed that in the near future, their algorithms will primarily rank mobile content first, so this mobile first indexing appears to be a stepping stone to normality. The following quote is taken from the Google Webmasters Blog;


“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.”  



Dmac Media’s Recommendation:
Get ahead of the trend now and begin optimising your mobile content.
If your website isn’t mobile responsive, contact a Dmac media account manager today.


* Big Bold Type & Homepage Video :

With content becoming the primary focus for web designers in 2017, the design and choice of typeface and screen-space is paramount. Concise, powerful statements overlaying images are vital on customer facing pages (particularly the homepage). Inevitably this will further emphasise the need for a good collaboration between content marketers and graphic designers to deliver the most inviting website possible.

With rich media playing an ever increasing role within the online environment, videos are coming to the fore as a primary focus from both a content and a marketing perspective. Nationally and internationally, web designers are continuing to move towards quality video content being hosted on the homepage as consumers become increasingly demanding and accustomed to a certain standard of website.


Dmac Media’s Recommendation:

Contemplate the unique points of your product or service and deliver that message in a clear, concise manner. Think about the client when developing your website pages and create meaning for the end user. Take time to put clear and engaging content on your webpage. Remember to include images, videos and external links as appropriate. Mix it up and make it happen!

Quick Website Development

Is it time to give your Website a Facelift?

Is your website tired, jaded and a little out dated?  Are the dusty cobwebs clinging to the corners of your pages actually costing you in lost opportunities and missed sales?

Your website says more about your business than you might think. A recent study at Stanford University, revealed that 75% of the participants absolutely judged a company by its website.  A slow response time did not impress. Out of date imagery and information got the big thumbs down.  A website should be thought of as a C.V. an advertisement hoarding or pamphlet and indeed, your welcoming online shop. How does your online presence compare with that of your competitors? Is it accessible and inviting or staid, old fashioned and slow to respond?

Perhaps it is time to treat your website to a rejuvenating face lift. This does not have to be a very difficult or complicated task and we are happy to break it into steps for you to consider.


Bright, bold new looks:  A themed revamp of your current website may be all that is needed to update and attract new business. Let us presume that the functionality is fine and everything works (links and search boxes) the way it should and it simply looks tired and unloved. You can immediately add interest and sparkle with some new images, font changes and some funkier text.  Do your homework first and see how other competitor sites are looking.  Make a note of which ones you like and the reasons why you like them to discuss with your web designer. The colours you choose fotatalhealthslider your site will give a great first impression so choose carefully. See here for tips on colours, warm and cool, appropriate for your business model.

Check out the Infographic…


Take me with you:   These days, people will access your website from any number of devices. If your website is slow to respond on some platforms, then frankly, it will foster a poor opinion of your business practices.  As many as one in five of all online searches now come from mobiles.   So, it is important to ensure that your website is mobile responsive and looks just as good (if not better on your phone. Making your current website mobile responsive is always be a very good investment.


Find Me Easily:  Does your business show up in Google searches? With many old websites, pages weren’t built with SEO trends in mind. Nowadays search engine algorithms change continually and you may need to check your site for SEO content, and get some professional digital marketing advice, in order to keep check of where your company websites ranks in Google searches. Clients are drawn to the top few search results when looking for a prodcregalartslideuct or service, so keeping the company website ahead of the competition is vital for the ongoing success of your business.


Lots of Links:  Everything works in tandem now, so make sure that your social media presence is linked to your website. Facebook, Twitter, Instagram and even Snapchat can be used for spreading the word and directing traffic to the website and ultimately, the business. Update your own profile on LinkedIn and be aware that the best use of social media is low cost, low effort networking at its best.  Update on social media as often as you find witty, clever and eye catching content that is relevant to your industry.  Add a blog to complete the picture.  Think of all this marketing as housekeeping for your business but it can also be fun too.


Dare to be different:  Go on!  Make your website amazing!  Add exciting text and interesting videos. Share the wisdom’s of your particular craft and show your personality by choosing style, colour and tone which accurately reflect who you really are.


Your website lets your current and prospective customers know immediately exactly what you want to portray about your business and brands.


Call us today to discuss the easiest and most efficient and cost effective ways to give your website the face lift it deserves.

What is a mobile friendly website

Mobile Friendly Websites

Mobile friendly criteria & how to fulfill it.

Mobile friendly websites have been a hot topic in web design over the past few years. Until recently the main reason for having a mobile friendly website was to improve usability and increase conversion rates from website to actual sales. This alone is still a huge factor but since google changed their mobile search result algorithm to rank mobile friendly sites above others, SEO is now the main reason your site should be mobile friendly.  The question is no longer should my site be mobile friendly but how will it be mobile friendly.  In this post I will explain what it means for a website to be mobile friendly and discuss the different ways a website can meet this criteria.

“Visitors arriving to websites using mobile phones has surpassed the amount arriving on a desktop computer”

what is mobile friendly?A mobile friendly website defined.

A mobile friendly website is a website which has been optimised for use on mobile devices. As google is by far the most popular search engine in europe it is best practice to meet their criteria. Google have set out the following criteria for a site to be deemed mobile friendly…


  • The website content must fit within the phone screen size so users don’t have to zoom or scroll horizontal.
  • Links on the website must be spaced out enough so they are easy to click (be kind to those of us with fat fingers).
  • The website text must be readable without having to zoom.
  • The website does not use software which is not commonly used on mobile phones eg Flash.

Click here to find out if your website is mobile friendly


There are two distinct ways to make a website mobile friendly…

1. Make your website responsive.
2. Create a mobile version of your website.

Responsive is the obvious the buzz word in webdesign over the past 5 years and has many benefits but there are many cases where our clients opt to go for a mobile version, especially when it comes to eCommerce websites.


Responsive vs Mobile Version:

A responsive website.

responsive and mobile friendly

How a responsive website behaves.

A responsive website shows the same content on mobile as desktop. It is the same website which stacks all the content into one column.  This means it changes the order in which the information is displayed. When viewed on a desktop computer you may have 3 images side by side from left to right. These will now appear one stacked on top of the other starting from the left.



You only need to make changes once. If you need to edit some text or update an image, this change will be reflected across desktop, tablet & mobile.



You will have to compromise. For example if you have three services running from left to right across your desktop screen these will now have to go one above the other on mobile. This means one will always display first and appear more important.


Dmac example of a responsive website: >
Compare this on your phone & desktop.

A mobile version of your website


How a mobile version could behave.

A mobile version is more along the lines of an app. It can be designed specifically for mobile and doesn’t have to reflect the layout of the desktop site. You can have completely new content if you wish! For example your homepage on mobile could be made up entirely of buttons so users can easily navigate to the area of the site they need with one click.



You have full control over what goes where when the site is viewed on mobile. This can be very helpful on the product details page of an eCommerce website as you can ensure the important buttons are exactly where you want them



Updating. The desktop and mobile sites are two separate entities and so you need to make individual changes in each place.


Dmac example of a mobile website:
Agridirect >
Compare this on your phone & desktop.

In Short:

If trying to decide between responsive or mobile version ask yourself the following questions…

Do you want visitors to see a specific interface when they visit your site on mobile that differs from the desktop site? If yes, then a mobile version of your site is the way to go. You have full control over how it looks, no compromises!

Is your website administration time limited? If so, then a responsive site limits the amount of potential edits to be made.


As always if you have any further queries related to this article please get in touch



Choosing the Right Imagery for your Website

Nearly every day I find myself browsing stock imagery sites, putting together a selection of stock images for clients to choose from. Having great imagery is a must but finding the right images for your website can be quite a challenge so here’s a few pointers in the right direction. Continue reading