Is your website tired, jaded and a little out dated? Are the dusty cobwebs clinging to the corners of your pages actually costing you in lost opportunities and missed sales?
Your website says more about your business than you might think. A recent study at Stanford University, revealed that 75% of the participants absolutely judged a company by its website. A slow response time did not impress. Out of date imagery and information got the big thumbs down. A website should be thought of as a C.V. an advertisement hoarding or pamphlet and indeed, your welcoming online shop. How does your online presence compare with that of your competitors? Is it accessible and inviting or staid, old fashioned and slow to respond?
Perhaps it is time to treat your website to a rejuvenating face lift. This does not have to be a very difficult or complicated task and we are happy to break it into steps for you to consider.
Bright, bold new looks: A themed revamp may be all that is needed to update your websites look & feel and attract new business. Let us presume that the functionality is fine and everything works (links and search boxes) the way it should and it simply looks tired and unloved. You can immediately add interest and sparkle with some new images, font changes and some funkier text. Do your homework first and see how other competitor sites are looking. Make a note of which ones you like and the reasons why you like them to discuss with your web designer. The colours you choose for your site will give a great first impression so choose carefully. See here for tips on colours, warm and cool, appropriate for your business model.
Take me with you: These days, people will access your website from any number of devices. If your website is slow to respond on some platforms, then frankly, it will foster a poor opinion of your business practices. As many as one in five of all online searches now come from mobiles. So, it is important to ensure that your website is mobile responsive and looks just as good (if not better on your phone. Making your current website mobile responsive is always be a very good investment.
Find Me Easily: Does your business show up in Google searches? With many old websites, pages weren’t built with SEO trends in mind. Nowadays search engine algorithms change continually and you may need to check your site for SEO content, and get some professional digital marketing advice, in order to keep check of where your company websites ranks in Google searches. Clients are drawn to the top few search results when looking for a product or service, so keeping the company website ahead of the competition is vital for the ongoing success of your business.
Lots of Links: Everything works in tandem now, so make sure that your social media presence is linked to your website. Facebook, Twitter, Instagram and even Snapchat can be used for spreading the word and directing traffic to the website and ultimately, the business. Update your own profile on LinkedIn and be aware that the best use of social media is low cost, low effort networking at its best. Update on social media as often as you find witty, clever and eye catching content that is relevant to your industry. Add a blog to complete the picture. Think of all this marketing as housekeeping for your business but it can also be fun too.
Dare to be different: Go on! Make your website amazing! Add exciting text and interesting videos. Share the wisdom’s of your particular craft and show your personality by choosing style, colour and tone which accurately reflect who you really are.
Your website lets your current and prospective customers know immediately exactly what you want to portray about your business and brands.