There is no denying that people enjoy short, quick videos. The rise of TikTok and the popularity of Instagram reels show that these snappy short videos can be compelling to watch and therefore, really good for business promotion. With Facebook still being the most popular social media platform it was only a matter of time before they joined the short-form video party with Facebook reels.
This blog will discuss why these videos are so important as well as giving a walk through on how to create these Reels and make them work well for your business.
What are Facebook reels?
These videos, which are usually around 60 seconds long, incorporate audio and visual elements including effects and music. This helps maintain the user’s focus and comes to a finish right before they start to scroll. Attention spans have reduced over the years and attention has to be seized and held quickly. Similar to the way Instagram users may share these videos, Facebook users can now do so and can display them prominently on their Facebook feed.
Reels have grown in popularity since their introduction in February 2022. With their vertical format as well as dual publishing capabilities for other social media platforms like Instagram they allow your business to reach more people.
Why Should businesses use Facebook reels?
Target a new audience
With a trending reel can come plenty of new opportunities. Your reels will be visible to followers in their news feeds and they will also appear in the designated reels section for those who aren’t even following you. Facebook will also recommend reels to new audiences based on their behaviours, so even more people will be able to learn about your business than even before.
Show yourself off
One of the fun sides of Facebook reels is the chance to be creative. This is a great way to show off your brand’s personality. A variety of reels can be created such as showing off what promotions you have on, new products, a behind-the-scenes look at your business, and much more. By creating reels that are entertaining your audience remains interested in your brand, new products and it also helps attract new customers.
Research has revealed that Facebook has an audience that is highly educated and also has high disposable income. Creating reels that are innovative and entertaining opens up the potential of your audience to make that all-important sale.
How do We Create a Facebook Reel
1) On your Facebook feed section tap create a reel 2) You can either add your pre-recorded photos and videos or create your own reel there and then. 3) Add text, audio effects, or captions by clicking the right-side corner of your screen click next once that is finished. 4) Add your description, and hashtags and choose your audience. 5)Hit Share Reel at the bottom of your screen and you’re all done!
Here are some best practices to follow for your Facebook Reels to keep them strong.
Make sure when you are posting your reel that it is of the best quality possible. The content that you share on social media reflects your brand. No one likes looking at a shaky and blurry video. Having content that is crisp and clear will make you more likely to obtain meaningful interactions from your audience.
Adding audio and music to reels can increase the entertainment value of the video. Using trending sounds will also make your video more discoverable to new audiences.
Captions can be used to add a touch of personality to your videos. They can also be used to set the tone for your video and highlight the most important aspect of your reel.
Unfortunately, you probably won’t be able to go viral with every reel you make. But experimenting with new video trends and seeing engagement that occurs will help you figure out what audiences like to see. We know that trends tend to move pretty fast on social media so, if possible, try and keep up current and note what is a hot a topic or popular in your industry.
Facebook reels have the potential to be informative entertaining and encouraging for audiences. With these short snappy videos, audiences can learn so much about your business which is why they have now become an integral part of any business marketing strategy.