There is no doubt that social media is now not just a trend, but an integral piece of your business marketing strategy. Social media is one of the most important aspects of digital marketing and there are now an estimated 3.95 million social media users in January 2022, from Ireland alone. If you are not using social media for your business, you are missing out on a great marketing opportunity.
The power of social media allows you to reach a massive number of people in seconds. Posting engaging content on a regular basis makes economic marketing sense. When businesses are on the right social media platforms where they can access their target audience, it will ultimately help create some major leads, direct traffic to your website, and increase market awareness of your brand
Still not convinced? Here are the top 4 reasons why social media marketing is important for your business.
1. Opportunity To Find The Right Target Audience
For many brands and businesses, the key to success is being able to find that target audience and social media helps you to do just that. This can be done by evaluating your current social presence and audience. For example, it is wise and helpful to look at the demographics of your customers. Noting gender, age, location, and even their spending powers. This can be done by tools like Meta Business suite.
Once this is done, social listening can be used to find conversations about your business, industry products, and services. This helps you discover what people like and don’t like about your brand by searching the relevant hashtags and keywords. Even if nothing specific to your business comes up automatically you may still learn what a specific audience is saying about the competition. This will be useful in your own marketing strategies.
Gathering this information and learning about your customers can help improve your marketing strategies for your brand. Knowing exactly where your audience can be accessed will ultimately help improve your brand because you know exactly what potential customers want to see from you.
2. Increased Brand Awareness
Brand awareness is the extent to which someone can recognise or recall a brand. With so many more opportunities for people to leave reviews, like posts, and interact with customer services, the way in which users will communicate with your brand, will depend on how your brand presents itself.
To increase brand awareness, it is important that the content you create on social media is creative and visually appealing to make sure the attention of potential customers is there and make them aware of your brand’s existence. Being proactive with your branding allows you to promote customer interactions that are positive and this, in turn, helps retain customers and attract new ones.
3. Using Social Media To Improve SEO Results
When we think of search engines, we often think of our Googles and Bings. But now, social networks themselves are becoming search engines. YouTube or TikTok, for instance, are popular sites for people to learn new skills by just using a simple search in the discover bar.
SEO stands for search engine optimization and is the process of improving your site to increase its visibility when people look for products and services relating to your brand and business Social media indirectly influences factors that impact search ranking making it important because it has the potential to drive quality website traffic to your social pages or website.
For instance, the more useful content that is on your social media sites the more likely your audience will share the posts among their friends and family which allows people to link back to the posts. By creating more links Google recognizes these and that helps determine their ranking factors all of which help you rank better thus improving brand awareness.
4. Being Able To Promote Products And Services:
By being on the right social media networks and being active comes the opportunity to promote products and services.
Promoting your products and services on sites like Facebook is a lot easier now as you can post professional images of your product as well as product details. There are also other ways of using social media sites to promote your products such as videos and now Facebook even has the option of stories which can be an opportunity to show customers what is happening behind the scenes of your business. This helps customers to see what you as a brand offer.
As it is a digital era, being present on social media is now more important than ever. With the chance to increase brand awareness, reach your target audience, and with the opportunity to promote products and services you provide being on social media is a no-brainer to improve your marketing strategy.