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The content on your website is vitally important and not just because you have spent ages writing it. It’s the content of your site that engages potential clients and repeat customers. It is the content that contributes to keeping you high in the search rankings with Google. Easy functionality is essential. Zippy Design is important, […]
Read more...There are lots of reasons why you might want to move your website to a new domain name. Perhaps you have had a revamp, rebrand or a change of focus in your business and the domain name is no longer relevant. An acronym may have seemed like a good idea in the past, but they […]
Read more...The term, Seasonality, is often used by marketing professionals and typically describes a set of recurring sales increases as a result of the changing needs of customers. As the calendar year unfolds, the way we live our lives changes in regular patterns, whether we like it or not. Understanding these changes and predicting when they […]
Read more...The online explosion over the past number of years has seen an incredible growth in the number of businesses actively engaging in online marketing. The digital environment is now part of your customer’s daily lives and as a result must become a core component of your online advertising strategy. In doing so, your digital strategy […]
Read more...Do you have the perfect ‘Insta’? Instagram is the most visual of all the social media platforms, and one of the most opportune when it comes to social media marketing for business. It is where people come to be inspired, to inspire and to discover new things that interest them. This includes products & services […]
Read more...What is Hootsuite? Hootsuite is a “Social Media Management System”, under the free version you can have 3 social media platforms and schedule up to 30 messages at any one time. It comes equipped with a dashboard for each platform also, so you can see a stream of information at once. Managing your businesses multiple […]
Read more...So, you have decided you need a new website design. You have done your research and picked a website developer (like us). Now it’s time to design it. No matter whether it is a brand-new website or a re-design, there are certain aspects that your graphic designer will want to discuss with you before the […]
Read more...Did you know an increase of 5% in customer retention can give a jump up in profits of 25%. We live our lives in a faster than ever before environment, and having thick skin has become an everyday wear, rather than being reserved for special occasions. Our new battlefront ensemble has raised our expectations of […]
Read more...A pixel, it doesn’t sound like a social media term does it? A pixel is what an image is made up of right? Technically, yes, but in terms of Facebook advertising it is a very important element – read on and I will explain it all in plain English… What is the Facebook Pixel? In […]
Read more...Each and every day, we as humans interact with a wide variety of technologies. From the phone in our pocket to watch on your wrist, technology is an ever-increasing part of modern life for each one of us. In many ways, technology is limiting the need for human interaction, with self service checkouts now commonplace […]
Read more...Facebook Events are a valuable & free way of promoting upcoming events for your business. The Facebook event will succeed or fail within its Facebook events page, take your time, set it up correctly and your event is bound to succeed. Alongside the event there needs to be a build of anticipation to the upcoming […]
Read more...Updated October 2019 – Read the Retailers Guide to Ecommerce 2019 Today! Insight and interpretation has long been at the very core of retail excellence. Understanding your customer, identifying their needs, behaviours, challenges and obstacles and ensuring your retail store can effectively cater for these individuals has set many a retail outlet apart from it’s […]
Read more...hashtag: n. A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford English Dictionary In the world of social media, the hashtag is likely the most popular means of categorising content on social media. It makes your own […]
Read more...I think it’s fair to say that all business sectors benefit from having a quality responsive website. Within each sector the business may range from a start-up right through to a longstanding multi-national. As such, there are a wide range of opportunities to access funding, each designed to be suitable to the age and status […]
Read more...A guide to helping your visitors to read the important bits on your webpage. There’s no easy way to say this so I’m just going to come out with it…. Your visitors don’t even bother to read the text on your webpage…….they just about manage to scan it. They scan over all your carefully thought […]
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