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For many companies, the purchase of a new website is classed as a once in a lifetime event. Some liken it to purchasing a car, as they may get 5 to 10 years diving before you need to update. However, modern technology is moving so fast that a failure to upgrade and update your website […]
Read more...Updated – Read the 20 Digital Marketing Things to Do in 2020 for a more up to date list of things to consider this coming year. Over the past five years, online trading has changed massively, and it continues to change to this day. Some of the key changes gathering momentum include the way consumers […]
Read more...Online Trading Vouchers – What you need to know? The Online Trading Voucher Scheme is the very official and staid name for an innovative and exciting grant programme with the potential to change your online business presence and acumen for the better. Unlike its unassuming name, this scheme is quite inviting and under it, you […]
Read more...Is your website tired, jaded and a little out dated? Are the dusty cobwebs clinging to the corners of your pages actually costing you in lost opportunities and missed sales? Your website says more about your business than you might think. A recent study at Stanford University, revealed that 75% of the participants absolutely judged […]
Read more...Mobile friendly criteria & how to fulfill it. Mobile friendly websites have been a hot topic in web design over the past few years. Until recently the main reason for having a mobile friendly website was to improve usability and increase conversion rates from website to actual sales. This alone is still a huge factor […]
Read more...After some great response from a recent newsletter campaign on Search Engine Optimisation we have decided to post the topics discussed here so everyone can benefit 🙂 We cover some basic checks you can perform to doing that little bit extra which will get you ahead of competitors in search results. What is Search Engine Optimisation (SEO)? Google […]
Read more...“A Great Philosophy for Building a Business Online” When I started working for Dmac Media Ltd nearly 5 years ago I frequently heard my boss telling customers “Start Small Grow Big”. I thought this was crazy, he was basically telling customers “Put some of that money back in your pocket, we don’t need it all” […]
Read more...Nearly every day I find myself browsing stock imagery sites, putting together a selection of stock images for clients to choose from. Having great imagery is a must but finding the right images for your website can be quite a challenge so here’s a few pointers in the right direction.
Read more...A website’s success is not just based on how good it looks or on what it does. These things are definitely important but equally important is website navigation, your visitors’ ability to move around your website and find what they are looking for. Simple navigation is one of the most important factors for you to […]
Read more...You might have heard the term ‘Content Management System’ being used in relation to a website. But what exactly is it and do I need it? It is exactly what it says on the tin. It is a system which allows the management of content including text, images, galleries, youtube videos, and google maps. Benefits […]
Read more...What is Search Engine Optimization (SEO) ? SEO is the process of improving the visibility of a website or a web page in search engines via ‘natural’ or un-paid ( ‘organic’ or ‘algotithmic’ ) search results. Why is Search Engine Optimization important ?
Read more...I Recently had the pleasure of listening to a speaker who gave a speech based on her experience as an online shopper. The speaker was unaware that my profession was that of a web developer with a speciality for online shops It was refreshing to hear an unbiased account of everything that was wrong with […]
Read more...So lets get the basics out of the way What are Metrics? – In terms of online marketing metrics are a statistical analysis of visitor behaviour when they interact with your online presence. When it comes to marketing your business online there are a multitude of methods available, CPC, CPM, Social Networking, Email Marketing, Re-marketing, […]
Read more...Ok, you have looked around at the competition, you have talked to some professionals, in short you have decided it is time for a new website. Revamping your website can give you new lease of life online but the key to a successful website is a clearly defined goal. This post gives you a few […]
Read more...When you are looking for a web designer it can be difficult to decide who to work with. There are literally millions of web developers out there and they all tell you they are the only ones who can deliver for you! So how do you decide on who your web design genius will be? […]
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