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In what can only be described as a rollercoaster year, 2020 looks set to end with a flourish for eCommerce equipped businesses. The recently announced move to level 5 restrictions across the Republic of Ireland will amplify the current flurry of online shopping among Irish Consumers. In recent years, our digital marketing team have been […]
Read more...In the last decade we saw the rise of Irish Retail Pharmacies as major eCommerce players. Focusing on Fragrance, Skincare & Makeup they capitalised on an explosion in online interest. However, for local community centred pharmacies that had neither the range of product nor the price competitiveness required this tide did not provide the same […]
Read more...In bricks and mortar retail, all business owners have to deal with the problem of shrinkage, which is their accountant’s polite phrase for loss of stock due to shoplifting. The new generation of ecommerce operators can rest easy knowing that Shrinkage is not a significant issue for them, however there are other dangers. Namely Credit […]
Read more...At last we are making the best use of the technology available and passing up on unnecessary travel, unnecessary face to face meetings and embracing the video chat as part of our daily working lives. Of course, Skyping people around the globe had been embraced decades ago and is part of the routine of many […]
Read more...In April 2020, the Irish Data Protection Commission released updated guidance on cookie compliance. Largely the release clarified the relationship between the General Data Protection Regulation (GDPR), the Electronic Privacy Directive (EPD) and Cookies. The most notable part of the IDPC statement was that Irish Business had 6 months to bring their sites into compliance […]
Read more...A pandemic hit. The country closed. We were advised to work from home and that is exactly what thousands of us, who still had work, did. Ikea ran out of home office desks. Broadband groaned under the pressure while slippers and pyjamas became office attire. Finally, the nation understood what the Green Party had been […]
Read more...Many things changed for us over the past few months with the arrival of the dreaded pandemic. We learnt to make banana bread and admire nature as we sat patiently through lockdowns and downtimes. We learnt the difference between social distancing and physical distancing and Zoom, WhatsApp and Facetiming brought family and friends virtually closer. […]
Read more...While the world is adjusting to a new way of life under the restrictions and closures due to the current Covid 19 Pandemic, here at Dmac we have been developing an innovative new package to help business grow their business online, without significant upfront costs. We are acutely aware that successful online business is needed […]
Read more...The three biggest topics of conversation in these strange pandemic times are 1. The pandemic, 2. The good weather 3. The increasing unreliability of the internet and phone connections. There is hope for all three. Number 1. Will eventually come to an end. Number 2. We hope will not come to an end, but experience […]
Read more...Let’s face it 2020 has not got off to the start we all would have hoped for on December 31st. In the past weeks we have seen a viral infection grip the nation, dramatically changing the way we live our lives. The unemployment figures hit the worst level seen since the last recession. For most […]
Read more...Don’t have an eCommerce website and want to sell successfully online? There is a grant you don’t want to miss! The Irish Government is offering an eCommerce life line to retailers to upgrade their websites and trade more successfully online. Never before have so many shopped online for so much. The closure and movement restrictions […]
Read more...Not only has consumer interest fallen in the new car sector, but the used car sector has also been significantly impacted as consumers postpone their intention to buy a new car. This industry has benefited massively from a growing digital culture and so the digital footprint is an excellent place to track changes within the industry
Read more...Irish Retailers need to prepare for the ‘new normal’. Use your downtime to plan for the future “Covid 19 and the near total lockdown of our local economy has forced retailers to recognise the gap in their growth/survival strategy.” according to Dave McEvoy, Director of Dmac Media, a Sligo based digital media company. Currently, non-essential retailers’ doors are […]
Read more...A Sligo based company, Dmac Media is the latest to offer its expertise in a bid to help the country’s frontline services meet the demands of the Covid 19 Pandemic.
Read more...What is it? 3XE is the name given to a series of Digital Marketing Conference’s held each year in Dublin. Each year the series covers 3 hot digital marketing topics and attracts hundreds of attendees. Each conference provides a platform to listen and learn from some of the Digital World’s top influencers and strategists. When […]
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