A key component of a positive user experience is credibility. Thanks to the Web Credibility Project we are beginning to understand the factors that make a website feel credible to visitors. People are more likely to engage with and complete actions on a site that they feel is a credible website. These ten guidelines are […]
Read more...A step-by-step guide! Writing content to keep your website fresh and updated can be a daunting task for many online retailers and businesses. We believe that you can write your own blogs. Without AI assistance. Without copying from competitors or other websites and without hassle or stress. Follow our step-by-step instructions to blog writing and […]
Read more...When you decide to invest in website design and development for your business, it’s important to also consider the annual costs that come with running and maintaining the website. Our guide to those annual costs will give you a better idea of what exactly you are paying for and how it contributes to your website […]
Read more...Directed and Targeted advertising, how it works and why it’s not creepy. Have you ever opened up your social media accounts or went to search something on the internet, only to be stopped in your tracks by the advertisements directed at you? It seems that someone has been reading your mind. Has someone been listening […]
Read more...It seems not a day has gone by in the past 12 months that we haven’t conducted a page speed audit on behalf of our digital marketing clients. But what exactly is page speed and why is it so important in 2021. In a nutshell, Page Speed is the term used to refer to the […]
Read more...Rural Small and Medium businesses adapted faster and more efficiently to the digital changes that were needed to survive the Covid-19 effects on trade and employment. This is one of the key findings of a recent Vodafone report which surveyed 500 Irish SMEs operating in rural and urban areas and across a wide range of […]
Read more...The future of content security and our responsibility in keeping it acceptable, clean and decent. When future generations read comments on news pages and social media sites, they will be forgiven for thinking that we were a pretty schizophrenic society with wild opinions ranging from out and out hate speech to schmalzy inspirational quotes. Free […]
Read more...Spring is sprung, De grass is riz; I wonder where de boidies is? Ok so maybe we are a bit premature to be singing of spring but if you are working in the Horticulture or Agri sectors you are deep in spring prep. Even with the lock down and ongoing uncertainty, there are many garden centres or […]
Read more...The most frequently searched questions of the Covid-19 pandemic are not what you might expect. They are not related to the threat of apost-apocalyptic future. They are not related to the doom and gloom stories of the present. They are not even a rose-tinted look how things were when we were all normal people. No, […]
Read more...The three biggest topics of conversation in these strange pandemic times are 1. The pandemic, 2. The good weather 3. The increasing unreliability of the internet and phone connections. There is hope for all three. Number 1. Will eventually come to an end. Number 2. We hope will not come to an end, but experience […]
Read more...At Dmac Media, we have always stressed the importance of the seemingly humble domain name. Humble, because its cost is minimal and its true functions are often hidden. That is, until you run into problems with ownership and renewals. Your domain primarily directs traffic to your website, but it is also your brand name on […]
Read more...We all know how much value is added to your website by having unique and new content added on a regular basis. It is absolute gold for your site, both in terms of reaching your valued clients and in keeping search engines happy. Blogging is an excellent way to keep your website alive and kicking […]
Read more...The content on your website is vitally important and not just because you have spent ages writing it. It’s the content of your site that engages potential clients and repeat customers. It is the content that contributes to keeping you high in the search rankings with Google. Easy functionality is essential. Zippy Design is important, […]
Read more...A guide to helping your visitors to read the important bits on your webpage. There’s no easy way to say this so I’m just going to come out with it…. Your visitors don’t even bother to read the text on your webpage…….they just about manage to scan it. They scan over all your carefully thought […]
Read more...Google now looks at your ‘mobile first’ when deciding your website ranking. One of the key ways to improve your ranking is to improve your page load speed. When improving the load speed of any webpage the first thing to do is Optimise your Images. Images are the main culprits for slowing down a web […]
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