How many times have you, as a consumer read an online review? Be it about a product, service or even business, online reviews are playing an ever increasing factor in the purchase decisions of consumers both on and offline. BrightLocals recent study suggest that nowadays a whopping 84% of people trust online reviews as much […]
Read more...Updated – Read the 20 Digital Marketing Things to Do in 2020 for a more up to date list of things to consider this coming year. Over the past five years, online trading has changed massively, and it continues to change to this day. Some of the key changes gathering momentum include the way consumers […]
Read more...Standing out in search results can be a fickle thing, and many website owners simply succumb to defeat. Thanks to modern technological advances, the rise in smartphone use and changing consumer behaviours, businesses are now presented with a new opportunity when it comes to search engine optimisation. Step forward Local Search Engine Optimisation. Over the […]
Read more...The digital world has seen its fair share of trends and fads, particularly in relation to social media platforms. The rise and fall of Bebo will be remembered as the most prolific, with the unprecedented speed of the social platform’s demise catching many people by surprise. Nowadays, digtal marketing managers the world over adopt a […]
Read more...Choosing your domain name is as important as choosing your business name. This is the name that leads to your website and so, careful consideration should be used when deciding which name or names to purchase. A domain name is the unique URL or address of a website that defines itself from every other website […]
Read more...Three simple digital marketing strategies to consider when planning your next email campaign. Email has come a long way since its humble beginnings in 1971 when Ray Tomlinson, an American programmer revolutionised the way we communicate forever by sending the first ever email. It took just seven years for Gary Thuerk to utilise Tomlinson’s invention […]
Read more...Blog up your website. Creative blog writing made easy. Writing and maintaining a simple business blog will increase views and traffic to your site and help to increase your Google rankings. Blogging might sound like a daunting task but it is an imperative aspect of your overall digital marketing strategy, especially if you approach composing […]
Read more...Dmac Media recently completed some training days for a retail group on how to get more from their social media platforms. We had a lot of fun over a few days so I thought I would share some of the key insights for Irish business when it comes to generating customers via social media. The points […]
Read more...Dmac Media are pleased to provide practical advice and simple steps to help you when writing search engine friendly content. This will help you achieve a higher ranking in search engine results and target your audience in a realistic way. You may have been told to optimise the ‘SEO’ content on your website. This is good […]
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