OAS required a system allowing them run multiple websites from one platform. The first one to be launched is the Outdoor Adventure Store, a one stop shop for all things outdoor. This outdoor style site needs to be bright and use high impact imagery. User navigation had to get the balance right between shopping by brand and by category to satisfy both type of shopper.
The Dmac eCommerce Plus system was built on a multisite platform allowing OAS to run multiple sites from one platform. We then designed the theme for the outdoor adventure store. A fullscreen gallery uses quality imagery to give that immediate impact. Each category can be represented by an image with text overlay. A brands section in the menu and a brand gallery on the homepage satisfy users who want to stick to their favourites. The site also contains a blog to help build brand awareness and provide info to the customer base. Member accounts allow returning customers to check out quickly. Once this site went live it was onto their next website ' The Scout Shop' which with all the ground work already done could now be up and running in a real cost effective and time efficent manner.