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TheWorkwearStore.ie has quickly become one of the leading online suppliers of quality workwear & outdoor clothing in Ireland, providing a cross section of premium brand work clothing such as MASCOT Workwear direct to customers across Ireland.
The Brief
As a new company the team at The Workwear Store first required the development of a new logo and branding. This would then lead onto the design and development of a fresh online store which should implement best practice usability, functionality and conversion methods. Post launch a strong digital marketing campaign was required to boost the website's visibility in the online marketplace and drive sales.
What we did
Our design team created a new logo, colour scheme and brand guidelines which reflected the product offering and would appeal to the desired target market. We then designed a fresh responsive website theme based on the new branding. Our developers built the site on a dmac eCommerce platform with some additional add ons like email marketing, live chat and SEO tools. The team at the workwear store can now showcase and manage all their products online and with ongoing digital marketing campaigns in place are enjoying growing sales and an increasing customer base.
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Dmac Media,
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Cleveragh Business Centre,
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