Nephin Tractors and Machinery is a family run business in the west of Ireland, selling quality used tractors, farm machinery, tractor parts, agri clothing and gift items.
As their existing site start underperforming Nephin tractors required a new robust eCommerce platform to increase sales in eCommerce sector. Website speed and ease of use were very important as the current site had become sluggish and the overall website navigation was not consistent. The new site should reinforce the current branding with a modern look & feel.
What we did
The design team at Dmac worked on new wireframes and designs to make the vast range of categories more manageable to the user. We redrew the logo as a vector to ensure it appeared sharp at all times and updated the entire look & feel to modern standards. The website was built on a Dmac eCommerce platform and all products were uploaded from a feed. All new content was created and imaged got categories were added to improve the user experience. The new site is much faster and has made the online shopping experience more straight forward for the customer.