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Donegan's Sales and Service

Donegan garden and leisure is a family run business based in Bailieborough, Co. Cavan. They supply Garden and Forest machinery alongside a huge range of tree climbing, tree rigging and arborist hand tools. The shop has been operating since 1995 and is one of Ireland's main STIHL dealers stocking their large range of chainsaws, Strimmers, Hedgetrimmers, Consaws, Leaf Blowers, Powerwashers and Safety clothing etc always at a competitive price. They also have a large cycling department with an excess of 150 bikes on the shop floor. Along with a huge forestry, tree climbing, rigging and arborist section, Donegan provides their customers professional advice.
The Brief
Donegan had an existing brochure website with all of their products listed as info pages that was tricky to update and no longer served its purpose. Their branding as well as overall online presence needed a revamp. The client was looking for a new eCommerce store with a user account history to make online shopping with them a breeze as well as our help kick starting their digital marketing campaigns. Adding an article manager was suggested as a great way to share any new product information, instructions on how to use and maintain their products to make the most of them and to share their expertise.
What we did
We have started with designing a new logo, colour palette and then proceeded to design an easy to navigate online store. A wide range of products (some of them oversized and quite heavy) required including a weight based delivery matrix. Keeping a right balance between the offers, large number of products and online advice was achieved by restructuring a large number of categories in the logical groups, utilising easy to update modules and an article manager plugin. We looked after rebuilding any content pages in the Dmac eCommerce CMS and proceeded to tweak the website to client’s needs with the ongoing website support. The new website launch was accompanied by a kick start of a digital marketing campaign to help promote the business online.
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Cleveragh Business Centre,
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