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Baby Accessories

Babyaccessories.ie is the online shopping site of Kool Kidz Department Store, Wine Street, Sligo. Fergal Henry’s is proud to manage one of the top 'One-Stop' baby and children’s shops in the country. Renowned for its extensive and diverse range of top quality, competitively priced goods, and a personal service that is second to none, Kool Kidz is a premier store for all baby products. They also operate a very successful online ecommerce online shop.
The Brief
Babyaccesories needed to update their website to a more stylish modern look with additional ecommerce features. The site needed to accommodate the vast range of stock, transport systems, nursery furniture, car seats and toys on sale instore and online. It would also offer a wealth of information on baby equipment, including the latest information on the safety requirements of car seats etc. and some wise words on all aspects of parenting.
What we did
Dmac Media Ltd provided Fergal and Baby Accessories with a fresh new Bespoke revamp of their previous site on the Dmac eCommerce platform. Classic, bright and simple design now accompanies an ease of functionality. An article manager allows sharing parenting tips and the latest news and offers on a number of subjects. The new site allows users to filter products for easy searching, to bundle purchases and gives back-to-stock notifications and an improved checkout experience. Along with a simple navigation and clear imagery, all of the above ensures that BabyAccessories.ie continues to be both a market leader successful online shop and a noted learning site/knowledge base for baby equipment, baby products and early development. A continuous and vigorous Digital Marketing strategy makes sure that the site ranks well and is found easily by potential clients.
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