To create an easily navigated website with a vast range of wholesale products. Products can be viewed at all times but only purchased by creating a trade account. Most products are sold in cartons & multiple packs which must be clearly communicated to the buyer.
Product navigation was first & foremost so Dmac worked with Supreme to create a straightforward product category structure and menu design. Following that we gave each product space to display info such as qty per pack, product codes and barcode number as these are important reference points for retail buyers. Once all navigation and key info was displayed we kept the theme simple and clean to avoid all distraction. Customers can log in to view prices, save orders and reorder previous orders.