Cinch is an online car dealer management system. It allows users to manage all aspects of a car dealership in one package. This includes managing current stock, selling cars, keeping track of customers, servicing & invoicing.
As the system itself is quite complex in what it can do the challenge was to present all functionality in a straightforward & user friendly manner. The system has to make sense to the user from the very first time they log on. We also had to consider what features were essential on mobile to maintain a clear user-friendly experience across all platforms.
The key to this project was a detailed spec so the overall system was clear in everyone's mind. Dmac created a system where users can sign up for a free trial or choose a monthly membership plan. Once signed up they can begin managing stock and customers. Reports can be generated to keep track of all aspects of the business. Cars can be sold to customers through the software and invoices created. The system can also talk to a range of accounting software to keep all your finances in one place. A car servicing section allows users keep track of costs involved.