Baby Accessories

About

Babyaccessories.ie is the online shopping site of Kool Kidz Department Store Sligo. Since opening at Wine St. Sligo, Fergal Henry’s department store has positioned itself as one of the top 'One-Stop' kiddies stores in the country. Renowned for its extensive and diverse range of top quality, competitively priced goods, and a personal service that is second to none, Kool Kidz is a premier store for all baby products.

The brief

Babyaccesories needed to update their website with a more professional, friendly look and with an easy to use ecommerce upgrade. The site needed to accommodate the vast range of stock; transport systems, nursery furniture, car seats and toys, on sale instore and online. It would also offer a wealth of information on baby equipment, including the latest information on the safety requirements of car seats etc. and some wise words on all aspects of parenting.

What we did

We provided Fergal with a fresh new Bespoke revamp of his site on the Dmac eCommerce platform. Classic bright and simple design accompanies ease of functionality. The simple navigation and clear imagery has made www.babyaccessories both a successful online shop and a noted learning site for baby –equipment, baby products and early development. A Digital Marketing strategy ensures that the site ranks well and is found easily by potential clients.