Category Archives: Online Marketing

What exactly is a ‘landing page?’

 

In the digital world there is way too much of industry terminology and acronyms that are confusing and perplexing to us normal folk. In a business that bandies about insider jargon from conversion rates to latent semantic indexing, it is comforting to find something which does exactly what it says on the tin.

 

A landing page is simply the page that you land on once you have clicked on a link (either in an ad or anywhere else). As the page where the link ‘lands’ you, a landing page offers a unique opportunity to engage potential customers to take immediate action.

 

In the jargon of the industry, a landing page leads you to a CTA or A call to action.  A good landing page is designed to generate leads or enquiries for potential client interaction. A good landing page gets you an excellent conversion rate, which in any language means that your clicks are turned to actions and ultimately, into sales.

 

If your landing page is currently getting you a good ‘conversion rate’, there may be room for improvement. The following hints & tips could help you increase the number of enquries or sales your website generates or if you are new to this method of inviting potential new business then read on

 

What makes a good landing page?

 

 

 

First impressions last.
Make the invitation to your landing page enticing by crafting powerful & interesting headlines.  Here’s a Good Landing Page Example.

 

Once potential customers have clicked through and arrived on your landing page, keep them interested with a simple message that gets your point across quickly.  It is worth remembering that most people only scan the internet and read less than 30% of what you write.  Bullet points, short paragraphs and numbered lists are the way to go… so…

 

 

  • Have a clear, persuasive Call to Action: The main object of your landing page should be clear and persuasive.  Give a simple explanation of what you are offering and an enticing invitation to action ‘Sign up Now!’ or ‘Create my account’…etc.

 

  • Keep a consistent message: Mirror the wording of the ad or headline with the actual ‘landing page’ content. Research shows that potential clients get confused, and even irritated, if the landing page does not reflect the click invitation. It may negatively impact on your brand.

 

  • Ask for the minimum amount of information: Prospective clients prefer a succinct contact form and can get a little nervous if you ask for too much information. Keep it to names, contact details and let the follow up do the rest.

 

  • Swift Action on those leads: A potential customer who has communicated through the landing page option should receive an acknowledgement, a welcome email or follow up in good time to instil confidence and keep that ‘landing page’ working well for you.

 

 

A successful landing page should yield a high volume of conversions and quality leads. If you would like more advice on how to tweak your ad’s and landing pages, contact our expert Digital Marketing team and start a conversation today.

 

 

professional Car Photography

Taking professional car images for your dealership.

The digital landscape of car dealerships has changed massively in the past ten years. Your car showroom is now online, laptops, phones and tablets are now the first port of call for the new & used car buyer.

 

The online marketplace is becoming increasingly competitive as car dealers are constantly upping their game to stand out from the competition and the standard of car imagery has suddenly gone through the roof. As a car dealer you now have to also take on the role of ‘car photographer’ and put out consistently slick and professional imagery because, let’s face it, if your image is shoddy they’ll be scrolling right on by.

 

Doing it yourself

So you have allocated the time resources and energy to shoot your own car imagery, here’s some tips to get the most out of your time.

Location, Location, Location:

Choose your location wisely. Most importantly the location of all car photos should remain the same. This ensures your cars look uniform and professional when browsing online. Shoot against a large clean wall or some kind of generic scene that won’t change week to week and doesn’t have any distractions in the background. Remember cars are like giant mirrors so any reflections of passers by or other cars will be picked up.

Equipment Needed:

Camera, Tripod, Ladder…Check

Invest in a decent camera that can be designated for the job ensuring photos are of high quality and look the same (switching cameras every time will produce different quality images). A tripod set up in the same place every-time means all cars and angles can be shot at the same height & distance. A ladder will allow you mix it up sometimes and get some interesting angles when the car calls for it!

Shoot Angles

Photograph the same set of angles for every car, ideally you should move the car not the camera so that the background is the same whether shooting the front or the back.  Any key features in the interior should also be shown off. Here’s a few examples that will give the customer a nice journey as they flick through your images.

front-l3_4

 

 

frontsidebackback-l3_4

 

These images were taken at Kevin Egan Cars using a purpose built turn table. Expensive but the results speak for themeselves.

Post Production

As much as it saves time to upload straight from your camera if you can run the photos through an editor and apply the same settings or filter every time it will really add that wow factor and keep photos looking consistent whatever the weather.

 

This free online tool allows you to quickly adjust the exposure or make the colours appear more accurate. You can even overlay your logo if you want to get really fancy!

https://www.befunky.com

For more info on editing images check out our blog A quick way to resize and crop imagery without buying photoshop.

 

Calling in the Professionals

Car photography is time consuming when done right. There are always guys out there to lend a hand and ease the burden. At Dmac Media we recommend Image Console.

 

Image Console work with Irish car dealerships on a regular basis. They can provide you with the training and equipment required to shoot great car imagery. Once you have great pics they will provide branded templates for your images and the platform to publish your images/videos on all required host sites.

 

Taking it to the next level.

Once you have the basics looking great consider shooting some video content to really engage the customer who wants to explore a car even further.

360 views are also fast becoming the leading way to give users an interactive and engaging tour of the car. Although expensive to set up they really take the experience to the next level. See example here.

If you want to know any of the above please don’t hesitate to contact us here at dmac media.


Google Shopping Featured Image | Dmac Media

Google Shopping – What is it?

Over the past number of years, Irish Internet users will have noticed distinct changes in the layout and content showcased on Google Search Results Pages. From news articles to integrated maps, search results pages in 2018 are a far cry from their early 00’s predecessors. The latest addition to the search results pages in Ireland is Google Shopping. Google Shopping has revolutionised Ireland’s eCommerce landscape. But what exactly is Google Shopping and how does it all work?

 

Continue reading

Website Content on Computer Screen - Dmac Media

{Video} Why Website Content Is So Important

We often tell our clients that the key to succeeding online comes down to great content.

 

In this video, Dave McEvoy explores why content is so important and why unique content feeds Google’s true objective – to provide a variety of credible sources of information about a topic, product or service.
If your considering copying your content from another website you will think again after watching this video.

 

If you’d like to learn more about writing great content, contact our Digital Marketing Team Today!

 

Protect Your Brand With Google Adwords

Branded Adwords Campaigns – Why Your Website Needs One!

It seems not a week goes by that we don’t field a call from a worried client who has realised that a competitor is trumping them in search results. While most of these calls tend to relate to organic or free traffic on websites, there is a growing number of our valued Dmac customers reporting their competitors are ranking higher than them on their branded search terms and loosing would be customers to competitors pay per click (Adwords) campaigns.

 

Let’s start off by explaining what I mean by branded terms. Take ourselves, Dmac Media, as an example. We’d like to believe that our brand has become instantly recognisable to our customers. However people who are not yet our clients may be unfamiliar with us, but may have a small inkling about who we are, what we are about and our services. So let’s say someone searches for “Dmac Media Website Designers.

 

You’ll notice I have highlighted the words “Web Design.” The likelihood is that our competitors will have included the keywords “web design” in their own pay per click campaigns as they will want to be found when someone searches for “Web Design Company” or “Website Designers”. In turn their paid ad has the potential to serve above our own organic or free result and effectively hijack potential customers.

 

Branded Search Advertising

Branded Search – Paid Ads drive Organic Result Down the Page

 

So, we then have to put ourselves in our customer’s shoes. If we were researching a list of Web Design providers and a very compelling ad promoting a discount or intriguing call to action, the likelihood is we are going to click on it and become distracted and possibly never return to our initial search.

 

Now if your business can afford to let customers choose a competitor at the final hurdle, stop reading now. The reality however, is most businesses can’t. Lost enquiries lead to lost revenue, and without revenue where would we be?

 

The solution – running a small, low budget branded adwords campaign serving on your branded search terms i.e. Search terms that include your brand name.

 

Branded Search Advertising in Adwords

Branded Ad Campaigns ensure your customers find you.

 

When we say low budget, we really mean low budget. For most small and medium enterprises in Ireland the volume of branded terms is quite minimal, meaning costs are kept low. Adwords has its very own signals for determining what ads to show and how much to charge called Quality Score. Brand based campaigns drive quality scores up thanks to the following three elements which your competitor won’t be able to rival.

 

1 – Ad Relevancy to Keywords

2 – Expected Click Through Rate

3 – Landing Page Experience

 

For branded adwords campaigns, getting a 10/10 quality score should prove to be no trouble at all. Are your ads relevant to the keywords chosen? Well yes, because the individuals are searching for your brand and in turn are being shown your ad. This also drives up your expected click through rate. Finally, ticking the boxes for landing page experience such as high page-speed, limited pop ups, easy navigation and good links then your well on your way to Branded Adwords Success.

 

 

Online Trends in 2018

Keeping your business ahead of the Digital Curve

In today’s fast paced online environment the goalposts are always moving.  Just when you, as a business owner, sit down to consume your much deserved piece of the online pie, a single algorithm update and causes your website to plummet down the organic rankings.  And with it, goes all your hard work.

 

That’s why we here at Dmac Media have created our 2018 Digital Outlook, to keep you ahead of the Online Trends in 2018. Similar to our last year’s review, we’ve set out a number of key considerations to help drive   your online business forward, for the coming year.

 

This year, we examine three main aspects of the online environment that are set to change (and in some cases already have). These are likely to impact your website & online business; Security, Organic Ranking & Social Media.

 

The Biggest Change to Data Protection in 20 Years.

 

2018 will bring significant changes in relation to data security, with the biggest change to data protection legislation in 20 years, coming into effect on May 25th.  Business owners across Europe and the wider world are familiarising themselves with the finer aspects of the incoming General Data Protection Amendments (GDPR). Once enacted, businesses will have a host of new requirements to adhere to in relation to their customer’s data. For those businesses currently utilising email marketing software such as Mailchimp or Constant Contact these changes are set have profound impact.

 

No longer will it be acceptable to harvest user emails at checkout, with auto ticked boxes or implied consent through silence. Instead, businesses must make a conscious effort to transparently inform their customers about their marketing intentions at signup.  Customers must knowingly opt in once informed. This is just one aspect of a very detailed document and regulation. If you would like to learn more about GDPR and how it will impact your business

 

Not Secure – Leave This Area Now!

 

As you can imagine, with personal data security becoming a pressing issue, many of the internet stallworth’s have reacted. Following two years of subtle inkling’s,  Google have enforced a hard line in relation to secured and data protected websites. Many of you may have come across notification like this while browsing.

 

Website Security Issues

 

 

To use the words of Dave O’Brien a fellow Dmac Media Blog Author, a notification such as this is “more than a little discouraging, it is in fact completely off putting.”

 

Why is my website unsecure

 

In simple terms, Google has recognised that information being sent through your website is not encrypted and could in fact be accessed by a hacker (Eeek!). Adding an SSL Cert (Security Socket Layer Certificate ) to your website, adds an extra layer of security through data encryption before the information is sent. Becoming SSL secured brings with it a host of benefits including a higher search ranking and increased trust and confidence among consumers,  while it will also elevate your website above competitors.

 

Buy an SSL Certificates

 

Is Your Website Harder to find than Wally?

 

While we’re on the subject of higher search ranking, last year we suggested that mobile first indexing would be a feature and that you should start optimising your mobile content. We do hope you heeded our call,  as doing so would not only have put you ahead of the competition, it will also have given you a head start on what is set to become the norm in the coming years. While progress has remained largely slow on this aspect from Google’s point of view, we believe it will gather pace throughout 2018.

 

Is your website Mobile Friendl

 

With Google working towards mobile first indexing, mobile performance and in particular speed is key. Large image files are the number one offender when it comes to slow mobile websites. Just one large image on your homepage can drive customers away from your website before they even get a chance to see it. There are also a number of technical optimisations Google now look for when it comes to mobile (& desktop) websites. Compressed code, minified HTML and even landing page redirects can all contribute to a slower than anticipated website. Thankfully, there is a very useful free tool that will help you see just how your website is performing on both mobile & desktop.

 

 

Is my website slow?

 

Facebook Pioneers Beware – It’s Pay to Play in 2018

 

Unfortunately Google don’t hold the “Goalpost Moving” monopoly. In early January, CEO of Facebook, Mark Zuckerberg, announced a host of new changes set to impact largely on brand and  publisher pages. In essence, Facebook is set to supress publisher pages and place greater emphasis on more meaningful, real life content. In other words, personal pages. This comes as no surprise as Facebook’s Organic Reach has been declining for many years now (only 6% of your pages audience is likely to see a post), the many social pioneers who have steadily built up their audience look set to be worst affected. Such businesses will require a social media strategy rethink, and in most cases paid social media marketing appears to be the way forward. Beware however, as costs increase with demand.

 

 

So there you have it, 2018’s Digital Outlook. While some aspects of this article may seem daunting, fear not, Dmac Media are here to help. Whether you’re a business that relies predominantly on email marketing for revenue, or if its social media that makes your business tick, Dmac Media can help you charter that heavy waters of today’s digital ocean. Get in Touch Today!

How can SEO help improve your business?

What is SEO?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine results—the unpaid or “organic” results.

The majority of web traffic is driven by the major commercial search engines such as Google (80% of users), Bing (9.5%) and Yahoo (8.5%). These provide search results, where web pages and other content such as videos are shown and ranked, based on what the search engine considers to be most relevant to users and about what they already know about your website. In search results, Google displays links to pages it considers relevant and authoritative.

 

But isn’t Google smart enough without my help?

Search engines are very smart, but they still need our help. The major engines are always working to improve their technology and to crawl the web more deeply returning the best possible results to users. There is, however, a limit to what search engines can do unaided. Good SEO can get you thousands of visitors and increased attention, but the wrong moves can obliterate you from the google search rankings and spoil the chance of your website being anywhere near page one.

In addition to making content more accessible to search engines, SEO also helps boost rankings so that content will be placed where people will find it. The Internet is becoming increasingly competitive, and those companies who work at SEO have an advantage.

 

AdWords – The easy way?

Google AdWords is more immediate than SEO since you can create advertising campaigns and start getting targeted traffic very quickly, while with SEO you need a lot more time to get good rankings and traffic. AdWords can be expensive, every time a potential customer clicks on your ad you are charged per click regardless of whether they buy anything or not.

What happens when you stop paying for the Google AdWords? Your campaigns traffic will automatically stop but once you start getting organic traffic with SEO, this will continue long term. A well-managed AdWords campaign can target many ‘Short tail’ keywords simultaneously i.e. for sports shop ‘Sports shop Ireland’ ‘Sports shop Dublin’. They very rarely however, cater for  ‘Long tail keywords’ this is an advantage of SEO is that it works well with these ‘Long tail keywords’ i.e. for the same sports shop it would include ‘where to buy footballs in Dublin’, ‘best cheap sports shop near me’

AdWords and SEO are not in competition with each other, they are two individual very powerful tools available in your digital marketing array. You can use AdWords when you want traffic fast but you need SEO for long term and sustainable online success. Investing in SEO can have an exceptional rate of return compared to other types of online marketing.

 

Why do I need SEO?

Although social media sites like Facebook can generate visits to your website, search engines are the primary method of navigation for most Internet users.

Search engines are unique in that they provide targeted traffic—people are searching for what you offer. Search engines are the ‘middle man’ that make this happen. If search engines cannot find your website, you miss out on incredible opportunities to organically drive traffic to your website. SEO attempts to optimise the information and structure of your website to achieve a good ranking. Experience has shown that search engine traffic can make (or break) any website’s success.

 

Keyword definition: Keywords are ideas and topics that define what your website is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”

 

5 benefits of SEO for your business

  1. It is cost effective- Compared to the costs associated with other forms of advertising, SEO provides a good return on investment.
  2. Find new customers and assist growth- The basis for any website is to allow customers to find you. With higher ranking, your customer base is likely to increase.
  3. Achieve better conversion rates – optimised websites loads faster, are easy to read and navigate, and will display properly in almost all types of devices, including mobile and tablets.
  4. Build brand awareness–When your sites appear on the first page of search engines such as Google organically , potential customers are more likely to trust your brand (as previously discussed in the trust stack)when they search for a particular term rather than having paid in order to rank well with Google AdWords.
  5. Stay ahead of your competition – Let’s face it, people searching for what they want will stop as soon as they find it, hence beating your competition in rankings will steamroll you past your competition

5 disadvantages of SEO for your business

  1. SEO results will take time, this is not something that will happen overnight.
  2. It can be difficult to calculate the ROI because there are a lot more factors that play a role in getting people organically to your website.
  3. Keywords: there may be massive competition for your vital keyword and SEO provides no guarantee that you will rank on the first page of google for the keywords you are targeting
  4. Changing times: Google regularly update their techniques to improve their results and make them more accurate, this in turn can affect your ranking on the results page.
  5. Investment: SEO is free but once you factor in the time cost of implementing it or the fact that it needs to be done by someone who knows what they are doing and this usually involves hiring a professional to do this for you
Writing Great Website Content

Why investing in content is worth the hassle

I cannot count the number of times I have had to tell a customer that there is no such thing as a silver bullet for getting great results on Google.

 

It is something that takes continuous time and effort and you have to focus on multiple tactics to have a successful strategy and for what it is worth here are my top 5 mediums for success:

  1. Google Adwords / PPC
  2. Social Media
  3. Email Marketing
  4. Web Auditing
  5. Content Creation

With that being said if you put a gun to my head and forced me to pick one for sustainable success it would have to be content creation.

 

Creating unique & useful content can be challenging and takes more focus and effort than any other digital marketing activity but  of the 5 elements of success content gives you the best long term returns.  The other mediums deliver results only as long as you are putting the effort in but content continues to deliver online traction for visitors long after you have written it.

 

To understand why that is you have to look at how google gathers information & delivers results.

 

**** Disclaimer! – I am writing this blog for the uninitiated in digital marketing, SEO PPC or any other three letter Acronym associated with our trade.  As such the language and themes are intentionally simplified yes I know the details are more complex but I find most business owners need plain English translations for the jargon most Digital Experts spew.  This blog is for them  not for the Matt  Cutts Wannabees ****

 

The first part of this is the Google Index.  This is the vast database of information that Google stores regarding websites on the internet.  It is collected by software designed to crawl the internet and record what it finds.  This software is collecting and analysing the content of billions of web pages.  It is this index that Google uses to rank pages and website in terms of their relevance to a particular search term.

 

So for example if i enter the phrase great web design company  into Google will look at it’s database (index) and use a complex set of rules (algorithm) to decide which entries in it’s index are best suited to me.

 

Rather than trying to give you migraine by explaining several thousand factors  Google reportedly use lets focus on the first part of this equation  Google can only return results from sites that it has indexed.

 

The most basic principal of indexing (not ranking!) is providing Google unique and relevant content on the topics you want to rank for.  So if I want Google to index this site well for phrases like web design or digital marketing I should create lots of unique and original content about those things, have a look at our blog and tell me how we are doing 😉

 

In short the more content you create the more you give Google to work with.  The more it has to work with the more likely you are to gain rank.  This is the major difference between content creation and other digital marketing tactics.  Content goes directly to the index while other efforts are tackling ranking.

 

For the real anoraks in the audience you should hasten over to this post by Gianluca Fiorelli.  He lays it out in fine detail.

 

Now that you have the inside skivvy  how do you make the most of it?  When we train our customers on content creation the initial reaction to “write your own content” is anything from blank stares to people running and hiding (this actually happened)

 

Side note: This reaction is not unusual and that is fantastic news.  If all of your competitors are terrified or just to busy to create good content the content you create has more value because there are less creators out there than you think, particularly for the Irish market. 

 

Get over the shock and accept that just like everything else in business doing it well takes time.  To help you on your way here are my tips to creating consistently good content.

 

Depth and sources

A huge number off well informed websites advise that the minimum amount of content Google requires to consider a page as a resource is 300 words.  But this is at best an educated guess.  Do not be overly concerned about the length of your content.  focus instead on the quality of what you write.  Make it direct, informative and keep it simple.  As for the idea that a quick copy paste from that other site is an easy win please do not bother.  Not only will you not gain any traction for it  ( Google recognises copied content ) you can actually end up boosting the person you copied.

 

Content Calendar

A fantastic tool for keeping you on track particularly if you are part of a team.  It is a simple excel sheet in most cases that lists a week by week break down of topics to work on and what channels (blog, landing pages, social article) to use.  It is amazing how effective a simple sheet is.

 

What can you write?

When it comes to selecting topics there is not really a good or bad topic  as long as it does one of the following; distract, entertain or educate.

This can take the form of product knowledge, an in depth review of a popular offering or better yet a customer case study.  Industry Knowledge, an article addresses emerging trends in your industry.  Last but not least customer knowledge  information on how to solve or overcome common issues for customers (like understanding content writing)

Providing content for your visitors is what the internet was before it became a commercial playground and it is still the backbone of successful websites.  Don’t avoid it!  get stuck in and 6 months from now you will see the difference.

Is your Business Harnessing the Power of Online Reviews?

How many times have you, as a consumer read an online review? Be it about a product, service or even business, online reviews are playing an ever increasing factor in the purchase decisions of consumers both on and offline. BrightLocals recent study suggest that nowadays a whopping 84% of people trust online reviews as much as a personal recommendation. While a staggering 74% suggest that positive online reviews help them to trust a local business.

But what does this mean for your business? It really is quite simple.

Whether your business trades online, or your online presence simply afford customers your business information, you could stand to gain real benefit from online consumer reviews. Whether you are driving your sales online or inviting customers to your store, online reviews facilitate the business owner to maximise profits, and also keep abreast of issues, customer service & resolve problems before they affect a wider audience. Once you invite a customers to leave a review, you are inviting them into dialogue with your business in the public forum, offering you the opportunity to craft meaningful responses on a deep, personal level. Take a look at some of our recent reviews left on our Google My Business Page.

Martin Kennedy Dmac Review

Here we see two examples of good quality reviews and feedback from clients. Notice how the personal response from the owner reaffirm the position of the company

Negative Reviews are simply an opportunity in disguise!

The overwhelming fear that many business owners have is related to receiving a negative or bad reviews. Despite the best efforts of you and your team, negative reviews will occur. In most cases, these individuals may have felt let down by your product or service, however it is not the end of the world. Hand crafting a personal response to these negative reviewers, projects your business as a proactive listener, eager to resolve the gripes of your valued customers, and who can argue with that. In fact Mike Ward, CEO of Thriftbooks is a firm believer of resolving negative reviews stating

“When you stack all the positive reviews up and you see this one that is obviously from a legitimate customers with a legitimate concern, as a potential customer, your trust skyrockets.”

Profit from your strong customer service through social media reviews!

By now, we’re sure you understand the powers of social media, but have you considered the power of social media reviews? With 8 out of 10 Irish Adults now using social media, mediums such as Facebook, Twitter, Instagram & Snapchat are more powerful than ever before. The social profiles your business uses often gather the reviews of your customers organically, but are you really harnessing their power? Social Media can be a simple, cost effective tool to broadcast your happy customer stories, in a relaxed, informal environment. Who can argue with establishing trustworthiness and building a strong bond among consumers through social media reviews? I certainly wouldn’t.

Make educated business decisions by harnessing your customer’s feedback

While most business will strive for (& expect) five star reviews to just flow in, real meaning can be gathered in the words your customers use in a review. Looking beyond the star rating can arm business with genuine insight into the experiences of their customers and make adjustments to their business processes where necessary. For instance, should a number of reviews highlight a delay in shipping or perhaps even poor customer service, business owners can address these issues, ultimately driving repeat business and brand advocacy. After all keeping the customer happy is what business is all about.

Understanding the value of reviews is one thing, harnessing their power is another. Nowadays, businesses have a host of review platforms open to them, Trustpilot, Feefo and even he simply Google Review can all have a significant bearing on how would-be customers view your business online.

Talk to a Dmac Account Manager today about harnessing the power of Online Reviews

eCommerce Platforms

Upgrading Your Website – Why it’s important

For many companies, the purchase of a new website is classed as a once in a lifetime event. Some liken it to purchasing a car, as they may get 5 to 10 years diving before you need to update.  However, modern technology is moving so fast that a failure to upgrade and update within this time period will leave you in the dark.

 

In reality, a new website will typically give your 3 to 5 years of quality service before it becomes outdated and staid. It also becomes increasingly likely to break down with the passing years.  Sure, you can update the look and feel of a website, much the same as you may improve your car’s interior however, and under the bonnet that weary old engine has simply become clunky and defunct. Sleek, fast and smooth is the way of the internet now.

 

Upgrading your website shouldn’t be seen as a torturous experience – it should be celebrated as an exciting experience and a chance to shine a light on the best of your business. By the time it comes to upgrade, you will have benefited from value of your previous investment and so, can look forward to bringing your business successfully into the future. There are a few key considerations you should remember when updating your website:

 

Fast Load Time
Consumers are a discerning bunch. They know what we want, and they want it now. When it comes to the online marketplace, their attention span becomes minimal at best. Without a fast Quick Website Developmentload time many visitors simply won’t see or stay on your website. Advances in coding and web development mean that websites load speed can be manipulated and refined to meet consumer’s demands. Don’t present your business as a slow starter. Let Dmac Media help you with that first impression.

 

Higher Levels of Security
Security is the paramount consideration for Irish online shoppers. Online Shopping has seen unprecedented expansion in Ireland over the past decade, and it has now become the norm for most people. Reliable, secure websites generate the most profit, so upgrading your website and integrating with new payment portals such as Stripe, can help turn your new website into a profit making machine.

 

Mobile Responsiveness
The dreary dulcet tones of dial up internet are now a distant memory. Nowadays the world is literally at consumer’s fingertips thanks to mobile technology. Mobile Friendly WebsitesBut is your Website?
Google recently launched their “Mobile First Index” meaning websites whose content is optimised for mobile will be shown to consumers more often. Upgrading your website can help ensure your customers can see your business first, when searching for your products and services. Learn More about Mobile Friendly Websites…

 

Design & Usability
You may not realise it but your customers are fickle.  Surveys show that when they arrive at your website, they want to feel they have landed somewhere modern, contemporary and relevant to them. New approaches to web design and layouts coupled with the strategic placement of calls to action, can help buffer customers through the buying process and drive your business forward. Read Our Article on Web Design

 

These are just a few of the exhaustive list of benefits that updating your business website can bring.  Let us review your current site with a view to a revamp in both appearance and traffic.

 

Get in touch with a Dmac Account Manager for a website audit today…