Category Archives: Social Media

Smartphone with a folder of social media icons

Social Media Stories for Business Profiles

Stories on Snapchat, Instagram, Facebook and more are here to stay.  Many users now go their chosen social media platform to view stories and leave without scrolling through any of the organic posts. There are multiple platforms that use stories, but we will focus on Instagram for the purpose of this blog post.

Stories are photos and videos which can be temporarily viewed or shared for a period of 24 hours. These stories make an ideal social media marketing tool for business. Sharing a story from your account lets your customers engage with your business on a day to day basis. Stories enable people and businesses to express themselves creatively, experience moments outside their everyday lives and feel part of your business on a personal level. Stories that feature the behind the scenes at your business, promotions & sales, or that introduce new products are an excellent way to leverage this feature. A video uploaded on a story is 15 seconds in length but multiple stories can be uploaded in unison so there is no disruption to the story.

As social media continues to evolve and change we need to adapt to ensure customers are still seeing content from your business, here’s some tips on how to use them to their full potential:

  1. Start with Instagram Stories. Instagram stories are user friendly and have some of the best tools to create with as most of them are prebuilt into the app.  Start your story sharing gently and master this platform before moving onto the next.
  2. Increase website traffic using links in your Stories. Instagram and Snapchat allow users to embed links directly to your website products in stories. This can be very useful for a special offer or launch of a new product as regular posts do not allow you to add a linkable URL.
  3. Use the Tools available. There are many useful tools within Instagram. These include Instagram Stories polls, drawing tools, text/typing tools, boomerangs, reverse video, filters, story highlights, video, music, images and many many more. If you are collaborating with another social media personality, ensure to tag their account on the story. 
  4. Reuse and share your content across multiple platforms. You can save your Instagram Stories and use them on other platforms but just be aware that you may have used some Instagram only features i.e. Instagram Stories polls/music, and these will not transfer over.
  5. Use Hashtags There is also a very handy #HASHTAG sticker, this will help increase your reach, as Instagram users can now follow and search for hashtags.  See the benefits & how to use hashtags here!
  6. Don’t forget the social part! Its important not to make your social media platform all about promoting your business. Yes, use stories to promote certain important aspects of your business but use them to try to grow a personal connection with your customer base by using the unique features on Instagram stories to interact with your customers.
  7. Highlights This feature consists of Stories that you select to last beyond their 24-hour only lifespan. Highlights will appear on the top of your profile page, this gives viewers access to the content you most want them to see on an  ongoing basis .Each highlight can include as many or as little stories as you select, add more stories to your highlights as and when you want. After you post a story open it and, in the bottom, right hand corner there will be highlight press this and save!

If you require training on any aspect of social media Dmac Media has qualified social media marketers. Contact Dmac Media Now!

Instagram for business

7 Top Tips for an Instagram business page

Do you have the perfect ‘Insta’? Instagram is the most visual of all the social media platforms, and one of the most opportune when it comes to social media marketing for business. It is where people come to be inspired, to inspire and to discover new things that interest them. This includes products & services that you as a company may offer.  But how can you keep a good balance between promoting your products and being social? Read on….

1. Set up your Instagram Business Account Correctly

Your Business username is what appears at the top of your profile and it is also the name people will use to find and tag you. So, make sure you use an easily recognizable name. Keep it short. The limit here is 30 characters and presents as all one word, no spaces, so make it readable. Once you have a suitable name, make sure that you also add your full business name in the name section when signing up.  This will appear just under your profile picture on your page. The only clickable link in Instagram, is in the description section (right under your business name).  Most of the time this will lead to your website homepage but update it for special occasions i.e. sale landing page, app downloads etc. Instagram’s business profile also allows you to add a phone number to your profile. If you have a business Facebook page go the settings and link your Instagram to the account this will allow ads to be shown on both platforms.

2. Get creative!

Focus on solving your customers problem and not the products you sell. On Instagram, it’s essential to add value to your customers and look pretty while you do it. Never underestimate the fact that you’re most important asset (and sometimes downfall) on this social media platform is visual content. Tell your story but put some thought and effort into it. Have you ever considered trying to gain UCC (user created content)? This can be some of the most unique content you can get and from a customer perspective rather than the business.

3. Take them behind-the-scenes

I may have mentioned this before, but customers are noisy! Does your product have a story behind it? Are there multiple steps in getting the product to the customer? If so – show it! Pictures that demonstrate how products are made – from the base material, production and distribution.

4. Tell a story

A pitfall of Instagram from a marketing point of view, is that you can’t add links to posts. Hello Instagram stories! Stories are the new way users are interacting with social media platforms and in this case, Instagram are the fore runner when it comes to stories. With live videos, boomerangs, filters, emojis, polls, music, Q&A’s, Countdown timers, Quizzes even a search bar Instagram stories are a creative dream for marketers.

5. Keep the captions brief and to the point

Keeping your customers interested is an essential part of any effective marketing campaign. A long-winded update is not what Instagram is about. Oh no!  It’s all about the image. However, if you do need to add a caption, then keep it short, sweet and to the point. When creating your post, it is also worth tagging your location as this helps reach more people in your local radius.

6. Use #hashtags

I have spoken on the benefits of hashtags previously: Using Hashtags on Social Media . A hashtag when used on a business profile is discoverable by anyone who does a search for that hashtag. If you’re using hashtags to be discovered, keep it short and don’t string too many words together under a single hashtag.

7. Get the Insight

Another benefit of having a business account is Instagram Insights, very similar to Facebook Insights it is a business analytical tool that offers businesses information on who your followers are, what your audience demographics as well as what content they interact with. With knowledge comes power, well maybe not power presa but it will help you to tailor your posts to your demographic, create and meet business goals and most importantly build a community with your customers.

Some helpful links:

Dmac Media Soical Media Marketing Department

All things for Instagram for Business can be found on their website.

For tips, best practices & FAQ’s use Instagram Business Toolkit.

Hootsuite tutorial

A quick guide to setting up & using Hootsuite

What is Hootsuite?

Hootsuite is a “Social Media Management System”, under the free version you can have 3 social media platforms and schedule up to 30 messages at any one time. It comes equipped with a dashboard for each platform also, so you can see a stream of information at once.  Managing your businesses multiple social media platforms can be a full-time job (just ask our social media managers) and if you plan to regularly update them all, I highly recommend using a tool like Hootsuite. Hootsuite will take a little time to get used to but this quick how-to tutorial will give you the basic setup!

Setup

Hootsuite.com

One you arrive on the website in the top right-hand corner press ‘Sign up’, this will lead you to their pricing structure. If you plan to use this for the 3 platforms only scroll past all these options to the free version just below:

Hootsuite Tutorial

This will then prompt you to enter a name, business email and password. Once this information has been accepted it will bring you to the connection page, this is where you will add your three platforms.

Connect social profiles

For the purpose of demonstration, I will use Facebook as an example, Click on Facebook.  If you are not currently signed in, it will ask you to sign in, and it will then ask permission for Hootsuite to manage your business. If you happen to have more than one business page you will need to edit the settings to only allow the one you want to manage in Hootsuite. Do this for each of your chosen three platforms.

Once this is done you will be prompted to go forward and enter your business details:

Hootsuite Signup

Hootsuite will then bring you through a quick tutorial,

Hootsuite publisher

How to schedule a post

Step 1

On the top right-hand corner of your screen there is a post button click this and you will be brought to a new post page. Your first option will select which platform you will be posting to

Select social media networks

Step 2

Write your post including all text, links and hashtags

Creating a social media post

Step 3

Add any media you want including photos or videos here

Adding Media

Step 4

When do you want to post? Select a time and date and hit schedule.

Hootsuite Calendar

As you are creating your post, you will see a preview of how your post will look and the right-hand pane. It will also give you a warning, if you go over the 280-character limit for Twitter.

How to see what I have scheduled

There are two ways to see what is scheduled, on the left-hand black menu the second option is publisher, click in here to view your posts.

Hootsuite Menu

Once in publisher, this will give you two options.

Hootsuite Planner

The planner will give you a calendar schedule of your past & future posts, while Content will give you a list version of this.

Hootsuite Streams

As you can see from the menu above the first menu item is streams, this is your homepage where you can see your recent posts, timeline, mentions, messages, scheduled posts. The stream you can have will vary from social media platform to the next below is an example of the streams available from Facebook:

Hootsuite Streams

Below is an example of how your home page of streams can look:

Hootsuite Preview

So, there you have the basics of Hootsuite in this quick tutorial. If this is still a little foreign to you don’t worry! That’s what the digital marketing team at Dmac Media are for, contact us today if you need help to setup your social media management platform.

Facebook on laptop

Explained – The Facebook Pixel

A pixel, it doesn’t sound like a social media term does it? A pixel is what an image is made up of right? Technically, yes, but in terms of Facebook advertising it is a very important element – read on and I will explain it all in plain English…

What is the Facebook Pixel?

In short it’s a piece of code that is added to your website, it works in conjunction with Facebook Advertising. It is an analytics reporting tool that allows you to measure the effectiveness of your advertising by tracking and understanding what actions your customers perform on your website.

What does it do?

The pixel tracks all users that visit your website and references the data collected to social media accounts if the information matches. These website visitors are then  added to an ‘audience’ for future advertising purposes. By collecting this information, you can track conversions, build target audiences and remarket your engaged audience.

But, how does it track users?

The pixel works by triggering cookies in your browser as customers visit your website.

Do I really need to install the Pixel?

Your ads will still run without installing it, but by completing this simple step it will give you a wealth of information about your customers and audience. Without it, you will be able to see Facebooks metrics like reach (how many people seen the ad) and impressions (how many times the ad was shown) however by adding Event tracking from your Pixel you can see how many people bought or enquired on your website and if setup correctly the value of the transaction.

You mentioned an audience – what is this?

An audience is the target group of people you are going to show your ads to. Although it may be fantastic to think you can show your ad to everyone in Ireland with minimal effort, is this really what you want? By creating audiences you are defining exactly who your ideal customers are by location, age , gender, interests & even job title to name just a few. There are 3 types of audience types:

  1. Custom Audience – these are audiences created from your pixel or through interactions on your Facebook/Instagram page.
  2. Look alike Audience – create a similar larger audience to your custom audience, Facebook will use their algorithm to determine an audience with similar characteristics to the custom audience you are copying.
  3. Saved Audience – this is a manually created audience based on demographics, interests and behaviours.

How can I remarket to my customers?

There are several ways to remarket once the pixel has been setup. You could create an audience of website visitors for any period up to a maximum of period of 180 days and show them ads with a discount to bring them back to your website and purchase. You could add rules when creating the audience including and excluding certain people such as website visitors who have visited your post transaction thank you page, as this would suggest they have already completed a transaction on your website.

Is it hard to install on my website?

There are three ways to add the Facebook pixel to your website:

  1. Use an integration or Tag Manager – This can be used in conjunction with platforms such as Spotify, WordPress or Woo Commerce
  2. Manually install the code – the code needs to be added to a global Header of the website.
  3. Email instructions to a developer – Simply email the pixel and the instructions directly from Facebook to your website developer.

What do I do then?

Make sure your code works. You can do this by installing the Facebook Pixel helper on your browser which will help you highlight if it is present and if there are any errors.

Can I see the Facebook Pixel Data?

Yes within the Event Manager of Facebook Adverts you can see what information is coming from your pixel. Some of this information includes:

  • URLs – from this you can exactly what pages your pixel is firing from
  • Domains – This is helpful if you have the pixel installed on more than 1 domain.
  • Devices – See what device your customers are using, you can tailor your ads in the future to reflect this data.
Social Media

Using Hashtags on Social Media

hashtag: n. A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford English Dictionary

In the world of social media, the hashtag is likely the most popular means of categorising content on social media. It makes your own content discoverable and allows you to find relevant content from other people and businesses. The hashtag also allows you to connect with and engage other social media users based on a common theme or interest.

Knowing how to use hashtags is fundamental to your success on social media.

Here are some #toptips to help you achieve success.

  1. A hashtag used on a public account is discoverable by anyone who does a search for that hashtag. If you’re using hashtags for discovery, keep it short don’t string too many words together under a single hashtag as this is not how they are designed to work. Be specific, the more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement.
  2. Users can now follow hashtags, and in turn they can also unfollow them. Don’t use irrelevant hashtags although it’s not a known fact it’s a reasonable assumption that this will have a negative impact on your organic content. For example, using a well-known travel tag such as #wanderlust on your new product release will have a negative impact on your ranking.
  3. Don’t #spam #with #hashtags. Avoid using too many within a single post. Don’t have more hashtags than words. Just because Instagram allows up to 30 on any single post this does not mean you have to add 30! Try to limit this to under ten for Instagram & LinkedIn and approx. 1-2 for Facebook and Twitter.
  4. Format your hashtags. No spaces are allowed but #YouCanCapitaliseToImproveReadability, do not use punctuation marks or this will break the tagging.
  5. Branding. Don’t go too long or too clever, in general, if you’re creating a branded hashtag you should try to keep it short and simple or else it will never be found or used by your target audience.
  6. Post Ideas. For upcoming hashtag holidays and to look through daily trends the Hashtag Holiday Calendar Here Is a very handy tool to have to hand.
  7. Cater hashtags to the social network you’re using, see Hootsuite’s Blog on this for more info about:
    1. Instagram
    2. Twitter
  8. Do your research. To try to calculate the popularity of a hash tag you can use hashtagify.me. They will also suggest alternatives and accompanying hashtags. For current trending hashtags pop over to Twitter where there is a top trending of the day list.
  9. Track your success. If you have an Instagram business account, you can now see the insights for each for your post as well as the number of views that came directly from the hashtag.
  10. Keep an eye on your competitors. As within all elements of business it’s always smart to keep an eye on what the competitor is doing, and social media is no exception. Check out some of their hashtags for popularity and if they are relevant to your business too.

A Retailers guide to Organic Social Posting

What should I post on social media?

This is the recurring question asked time and time again to our digital marketing team. Your social media platform should represent your business both professionally and personally. Many businesses forget the “social” part of social media and constantly advertise products.

When promoting your business, focus on the solution you provide, not the products you sell. It’s essential to add value to your customers and build on your brand image. Never underestimate the fact that your most important asset (and downfall) on social media, is visual content.  Be sure the images you upload reflect the image you want to portray for your business. Video is highly engaging and the recognised way forward. 

A guide as to what to post

Are you owl 1, 2 or 3? Owl 1 eyes completely shut oblivious to the world of social media, Owl 2 Half an idea but not sure what or where to post? Or are you owl number 3? Eyes firmly on the prize?

Rule of thirds from Hootsuite

  • ⅓ of your social content promotes your business, this includes product promotion & special offers.
  • ⅓ of your social content should share ideas, pictures and stories from like-minded and similar businesses, this is content about your business but not product related.
  • ⅓ of your social content should be based on personal interactions within or indeed outside of your business and build your personal brand.

Even with these guidelines keep in mind that you should add to the ‘Social’ aspect of the post. Instead of taking a screengrab of the shoe on your website,  how about a staff member puts them on their feet, goes outside and take a quick boomerang video of the product? This approach is guaranteed to gain more interest than another picture of a still motionless product and takes minimal time, effort and zero money.

What you need to remember when trying to figure out what to post is that…… People are nosey!! Even a simple picture of a delivery in your stockroom will gain traction, you would be surprised the majority people who have never worked in retail and  really do think its Narnia out there! A hidden world of all the best products that we are keeping all for ourselves. No, we promise we aren’t hiding all the stock on you and yes, we promise if we had what you’re looking for we would most definitely sell it to you! Make your customer feel special by showing them sneak peaks into your business and as an added bonus this will build the personal side of your business.

Ideas & where to find them

Another extremely common question is what content do I post? I know how to, but I can never think of anything to post.

A very simple way around this is to get organised, get yourself a content calendar! Start it off with adding all the national holidays this can feed fodder for numerous posts during the year. Next, add your colleague’s birthdays. Now you can just do a generic Happy Birthday post but if you’re really organised, you’ll get regular cake’s out of it too!

This ties nicely into my next point -take your camera/phone out, no screen grabs or borrowing other people’s images/content use your camera and get photos of the people behind the scenes. I have seen time and time again that photos with actual people in them gain higher level of traction then those without.

For an added level of timeliness, look through daily trends and hashtag holidays for 2019 days here: Hashtag Holiday Calendar. This can be so much fun to do & to make a personal twist on it, see our own post for #LoveYourPetDay here

And on the note of #hashtags if you want to calculate the popularity of a hash tag you can use hashtagify.me

Bank of memes

This is a term I like to use for your stash of funny content you find when browsing your social media channels, when you see it, save it and bank it for when you need good content to post. Trying to find/trying to think of content on the fly can be very hard and will make the job of social media posting far harder than it should be! Posting funny, relatable content that’s relevant to your business or brand can encourage fans to tag their friends – this helps to spread brand awareness without feeling overly promotional. Also, by a person interacting with your post they are more likely to be shown your posts in the future.

When to post

Finally, the all-important decision to me made at the end of all this when will I post it?

Well to be honest If I knew this, I wouldn’t be writing this blog! The best logical way to keep track of your previous posts and engagements and schedule content for the optimal time for your audience specifically, but if time is short use your Facebook page insights to see when your followers are online as shown below: