The online explosion over the past number of years has seen an incredible growth in the number of businesses actively engaging in online marketing. The digital environment is now part of your customer’s daily lives and as a result must become a core component of your online advertising strategy. In doing so, your digital strategy […]
Read more...Do you have the perfect ‘Insta’? Instagram is the most visual of all the social media platforms, and one of the most opportune when it comes to social media marketing for business. It is where people come to be inspired, to inspire and to discover new things that interest them. This includes products & services […]
Read more...What is Hootsuite? Hootsuite is a “Social Media Management System”, under the free version you can have 3 social media platforms and schedule up to 30 messages at any one time. It comes equipped with a dashboard for each platform also, so you can see a stream of information at once. Managing your businesses multiple […]
Read more...A pixel, it doesn’t sound like a social media term does it? A pixel is what an image is made up of right? Technically, yes, but in terms of Facebook advertising it is a very important element – read on and I will explain it all in plain English… What is the Facebook Pixel? In […]
Read more...Each and every day, we as humans interact with a wide variety of technologies. From the phone in our pocket to watch on your wrist, technology is an ever-increasing part of modern life for each one of us. In many ways, technology is limiting the need for human interaction, with self service checkouts now commonplace […]
Read more...Facebook Events are a valuable & free way of promoting upcoming events for your business. The Facebook event will succeed or fail within its Facebook events page, take your time, set it up correctly and your event is bound to succeed. Alongside the event there needs to be a build of anticipation to the upcoming […]
Read more...Updated October 2019 – Read the Retailers Guide to Ecommerce 2019 Today! Insight and interpretation has long been at the very core of retail excellence. Understanding your customer, identifying their needs, behaviours, challenges and obstacles and ensuring your retail store can effectively cater for these individuals has set many a retail outlet apart from it’s […]
Read more...hashtag: n. A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford English Dictionary In the world of social media, the hashtag is likely the most popular means of categorising content on social media. It makes your own […]
Read more...What should I post on social media? This is the recurring question asked time and time again to our digital marketing team. Your social media platform should represent your business both professionally and personally. Many businesses forget the “social” part of social media and constantly advertise products. When promoting your business, focus on the solution […]
Read more...I love quotes and this is one of my favourites as it’s really applicable to the team I work with and was exemplified at the conference: “None of us is as smart as all of us” (Blanchard, 2019) Working at Dmac Media for the last 9 years as an Account Manager I’ve learned a lot […]
Read more...Write interesting and inspiring Subject Lines to get your email opened! If you want to get your emails opened by an important client or a new prospect? Then there are two things you must never do and three things that will increase your chances of getting your email opened. Two things you should never […]
Read more...When it comes to making purchases online, many business owners mistakenly believe that their customers purchase choices are sporadic and random. In fact, before making a purchase online, customers undergo a multi-step process that reaffirms their decision and helps convince them that they have made the correct choice. This multistage process is most commonly […]
Read more...If your understanding of marketing attribution is cloudy, don’t worry you are far from alone. Many digital marketers & traditional marketers feel at sea when it comes to attribution models. In this article we throw you a life ring and help you find your feet when it comes to marketing attribution. Attribution as a whole […]
Read more...In the digital world there is way too much of industry terminology and acronyms that are confusing and perplexing to us normal folk. In a business that bandies about insider jargon from conversion rates to latent semantic indexing, it is comforting to find something which does exactly what it says on the tin. […]
Read more...An inviting, well designed, website with easy functionality is a must for all car salesmen/motor dealers in these digital times when the go-to instinct of all shrewd millennials is to reach for the smartphone before every purchase. Everything from a simple falafel sandwich to a high end Hybrid car is accessed and assessed online prior […]
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