8 Years & 100 Blogs Later…
While we generally try to focus on all types of digital hints, tips and tricks here on the Dmac Blog, this one is a bit of a break from the norm.
Why? I hear you ask!
Well, this one is just a little special in that it is the 100th blog we have posted, so we thought that rather than keep in the same vein as our usual blogs, we would take a look at what publishing 100 blogs has done for us.
Believe it or not, our first blog was published on 10th of March 2012, almost 8 years ago and over the intervening years we have shared much of our experience and wisdom, kept you up to date with the latest updates from Google and even published some self help videos. While all of these have been a valuable resource for our followers, it has had a profound effect on the numbers of visitors our website attracts and even helped us climb the rankings for organic search results.
Since that humble day in 2012, our blog articles have been read by over 6,709 users, who have enjoyed an array of content and topics. Titles such as ‘How to Take Professional Car Images’, ‘Why Website Content is Important’ and even ‘How to Understand the Online Buyer Process’.
However, our content exploits were not always what we’d want to shout about. Like many of our digital marketing customers, we found it difficult to produce unique, interesting relevant content for almost 6 years. Not necessarily our finest hour and not because we didn’t have something to share, but rather due to the time needed to write a blog was hard to find. We’ve often told our customers to create and publish at the very minimum 1 blog per month, and yes, we may be hypocrites considering we weren’t able to do it ourselves until 2018. In fact, since 2018 we have published over 70 articles.
Here is a look at our top 10 blogs over the past 8 years:
We list these as our top 10 blogs for a number of reasons. These are the blogs that have attracted the most website visitors over those 8 years. What’s more, this league table always stirs up a bit of friendly competition between our blog authors at our content meetings, each one vying for top spot each month and the notoriety that comes with it.
So what changed and prompted us to be more blog prolific?
We simply put in place a system of work that got more authors involved and we made a conscious effort to find the time to publish, unique, industry specific content 2 to 3 times per month.
We made it no longer acceptable to NOT to publish content.
We enlisted a wider number of writers, who between them were asked to find just 2 hours per month to create some content about their working life. We put ourselves in our customers shoes and tried to answer as many questions as we could think off that they might have. The result is astounding. (Well digital marketers will be impressed anyway). Just look at the growth in our blog visitors since 2018 below:
While we love entertaining our readers and sharing our expertise, the real value in our efforts can be seen through organic website positioning. In 2019 alone, the search visibility for our main website has increased a staggering 144.74% and we are now organically ranking for a range of keywords we had once thought impossible. In fact, we now rank on the first page of Google for 35% of our tracked keywords and are continuing to increase our position each and every month. Quite an incredible number when you consider that we totally revamped our keyword strategy in February 2018.
Just see the rank increases yourself below.
So what does this all mean?
Well despite what some might say, search engines still love unique industry relevant and authoritative content. While it does take time to create, there are significant rewards out there for companies willing to invest that time.
If you take one thing away from this article and one thing only:
Don’t let it be acceptable for your business not publish content frequently.
For us, we’ve simply reached the first milestone in our Blog Evolution so that you, our valued readers, will have plenty more to look forward to over the coming months and years.
Here’s to the next 100.